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RISJ report: Video is expanding the podcasting audience, not replacing it

Big publishers are launching audio-only subscriptions, while podcast specialists turn to events, merch, and bonus content to beat paywall resistance

Jacob Granger
Jacob Granger
May 29, 2026 – 4 min read

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RISJ report: Video is expanding the podcasting audience, not replacing it
Nic Newman, senior research fellow, Reuters Institute speaking at Newsrewired (14 May 2026). Credit: Mark Hakansson / Marten Publishing

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