Significant traffic increases for Guardian local sites in Cardiff and Edinburgh
Traffic to Guardian Cardiff, which launched in February this year, has risen almost 25% since May
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The Guardian has seen double-digit percentage increases in monthly traffic to two of its three local websites. New figures released for Guardian Local, which launched a site for Leeds in February , followed by Edinburgh and Cardiff shortly after, suggest that monthly unique browsers and monthly page impressions have increased across all three sites since May . Guardian Cardiff has shown the largest growth in monthly unique browsers from 24,160 in May to 29,911 in September - a 23.8 per cent rise. Guardian Edinburgh posted a 17 per cent rise in monthly uniques between May and September to 42,811, according to the figures from Adobe SiteCatalyst. The network's Leeds site also saw a slight rise in monthly unique browsers to 33,188 - a 1.56 per cent rise on May's figure. Page impressions across all three sites have risen since May, but the graph below from the Guardian shows a dip in page impressions for the Cardiff and Leeds sights from August to September. The sites are also trialling hyperlocal advertising technology Addiply and feature tools and widgets from third-party sites including mySociety.org.
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Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)
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