Six UK publishers sign up to BBN online advertising network
Online advertising network targets business-to-business titles and their audiences
– 1 min read
This article was migrated from an old version of our website in 2025. As a result, it might have some low-quality images or non-functioning links - if there's any issues you'd like to see fixed, get in touch with us at info@journalism.co.uk.
Six UK publishers have signed up as partners to an international online advertising network aimed at business-to-business titles and their audiences.
Haymarket, Incisive Media, Reed Business Information, UBM Media, Decisive Media and Newsco Insiter have signed up to BBN , which handles online advertising clients and campaigns for media partners.
The new UK partners mark BBN's launch as an international network, beyond its existing US office.
"Matching brand advertisers with large scale international media programs has been a challenge for both agencies and B2B publishers," says Duncan Kirk, group sales director for Reed Business Information, in a press release .
"The value of our qualified audience is unquestioned and we are excited to join BBN as they provide this solution for UK marketers."
Written by
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)
Comments
