Credit: Courtesy Dennik N News 10 weeks, 10 promises, 24k new subscribers, 72% retention rate: lessons from Denník N’s subscription drive A Slovakian news organisation trialled a 'pay-what-you-want' offer. Even when offered for free, 78 per cent of new trial subscribers chose to pay By David Tvrdon • 6 min read
Credit: Frank Noon / Mousetrap Media News An introvert's guide to networking for journalists Stop checking your phone and hovering over the coffee stand. Start building valuable connections at events and conferences By Phil Clark • 3 min read
Credit: Google/FX News How to grow and sustain readership when you run your own news project Balance quality content with strategic growth By Cristiana Bedei • 4 min read
News Coverage of women: America is failing. The world is stalling Saudi Arabia produced proportionally more news articles about gender-related issues on International Women's Day than the US, finds a report by media consultancy AKAS By Luba Kassova • 6 min read
Credit: Frank Noon / Mousetrap Media News The four-step subscription lifecycle: engagement, conversion, retention and win-backs How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks By Madeleine White • 5 min read
Credit: Daniel Ionescu (above) News Algorithms are the new gatekeepers of information. The news industry needs to get its act together Influencers and AI are becoming prominent sources of news and misinformation. Since regulation and self-regulation are not working, has anyone got any better ideas? By Daniel Ionescu • 3 min read
News Why user needs-focused articles perform better The user needs concept is getting a lot of attention but is it really working? Ringier Media International and smartocto set out to find out By Em Kuntze • 7 min read
Credit: Thought Catalog on Unsplash News 9 tips for self-editing every journalist needs to know about Even a small typo can turn readers away. More serious errors might erode trust in your coverage and spark public criticism By Cristiana Bedei • 4 min read
News Community-led listening project offers solutions to journalism’s biggest challenges 'There is not a single user asking for more, cheaper content. They want connection, collaboration and care,' says Shirish Kulkarni, reflecting on a collaborative project between Media Cymru and BBC By Shirish Kulkarni • 3 min read
Credit: Photo by Jakayla Toney on Unsplash News Seven career tips for young journalists from US media professionals Own your superpowers, get used to rejection and soak up the wisdom around you, say journalists from the Wall Street Journal, Vox Media, New York Times and CBS By Sydney Seymour • 3 min read
Credit: Created using Magic Media, a generative AI app by Canva News Generative AI guidelines for the classroom: A balanced approach Journalism students need to critically embrace the creative new technology, not being discouraged from using it By Damian Radcliffe • 2 min read
News How the TikTok ban in the US could silence Gen Z’s newsrooms Traditional media will have to re-evaluate their strategies to engage with younger audiences By Erika Marzano • 6 min read
