Credit: Frank Noon / Mousetrap Media News The four-step subscription lifecycle: engagement, conversion, retention and win-backs How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks By Madeleine White • 5 min read
Credit: Daniel Ionescu (above) News Algorithms are the new gatekeepers of information. The news industry needs to get its act together Influencers and AI are becoming prominent sources of news and misinformation. Since regulation and self-regulation are not working, has anyone got any better ideas? By Daniel Ionescu • 3 min read
News Why user needs-focused articles perform better The user needs concept is getting a lot of attention but is it really working? Ringier Media International and smartocto set out to find out By Em Kuntze • 7 min read
Credit: Photo by JESHOOTS.COM on Unsplash News 15 tips for cleaning up your LinkedIn profile Give your account the spring cleaning it deserves and get the most out of the platform's potential for networking, job hunting and researching By Damian Radcliffe • 4 min read
Credit: Thought Catalog on Unsplash News 9 tips for self-editing every journalist needs to know about Even a small typo can turn readers away. More serious errors might erode trust in your coverage and spark public criticism By Cristiana Bedei • 4 min read
News Community-led listening project offers solutions to journalism’s biggest challenges 'There is not a single user asking for more, cheaper content. They want connection, collaboration and care,' says Shirish Kulkarni, reflecting on a collaborative project between Media Cymru and BBC By Shirish Kulkarni • 3 min read
Credit: Photo by Jakayla Toney on Unsplash News Seven career tips for young journalists from US media professionals Own your superpowers, get used to rejection and soak up the wisdom around you, say journalists from the Wall Street Journal, Vox Media, New York Times and CBS By Sydney Seymour • 3 min read
Credit: Created using Magic Media, a generative AI app by Canva News Generative AI guidelines for the classroom: A balanced approach Journalism students need to critically embrace the creative new technology, not being discouraged from using it By Damian Radcliffe • 2 min read
News How the TikTok ban in the US could silence Gen Z’s newsrooms Traditional media will have to re-evaluate their strategies to engage with younger audiences By Erika Marzano • 6 min read
Credit: Photo by Edoardo Busti on Unsplash News The do's and don'ts for graduates to get a job in online sports journalism Recruiters struggle to find young talent who can rock up with much more than the basic skills, says Vic Daniels By Vic Daniels • 4 min read
Credit: Dean Calma / IAEA via Flickr (Creative Commons Licence) News Six tips for covering the UN Climate Change Conference with a cross-border newsroom Learn how seven international reporters teamed up to cover the talks at COP29 in Baku By Milou Dirkx • 3 min read
Credit: Frank Noon / Mousetrap Media News "No longer can a news outlet’s name guarantee the audience will come and stay" Journalism's survival is a must in the age of big tech, says former CNN anchor Nina dos Santos By Nina dos Santos • 5 min read
