Photo by Nubelson Fernandes / Unsplash News A one-stop-shop of tools for journalism content creators Everything you need to create content, build a following and monetise your work By Jacob Granger • 11 min read
Image created using generative AI tool Magic Media by Canva News Prompting tips for journalists using AI image generators Can't get the machine to do what you want? Tired of awkward pictures of white men? We're here to help By Jacob Granger • 6 min read
Marten Publishing / Mark Hakansson News What does it really mean to serve a community today? Communities yearn for a sense of pride, validation or a confidence boost - outcomes which benefit their lives, not just increasing our page views By Jacob Granger • 7 min read
News What happens when five seasoned journalists embrace the creator economy? When Tortoise bought the Observer, the team behind the New Review supplement decided to build their own publication instead and smashed their three-month targets in a week By Marcela Kunova • 3 min read
Ophelia Birch (training and growth manager), Marcela Kunova (managing director and editor-in-chief), and Jacob Granger (community editor) News Welcome to new JournalismUK JournalismUK embarks on a new journey and we ask you to join us on it By Jacob Granger • 4 min read
News The Independent's Beth Gordon: 'What Spotify's revolution taught me about saving journalism' A former Spotify marketing director says the music and news industry have both gone through digital disruption with subscriptions coming out as a solution. A second digital disruption of AI puts a premium on authenticity and human connection By Jacob Granger • 4 min read
News Steve Wilson-Beales on SEO, new metrics of success and the zero-click future Former Global SEO chief argues the "death of SEO" panic misses the point—the real opportunity lies in breaking down newsroom silos and fostering a culture of rapid experimentation. From loyalty metrics to AI visibility, he shares how publishers can weather the storm ahead By Jacob Granger • 3 min read
News Andrew Grill's tips on using AI for writing books, managing talent and mitigating risks "The main barriers to AI are training, budgets, data quality, and outdated processes. For journalism, it’s about reimagining workflows: use AI as a decision partner to gather news, research, and qualify sources more efficiently" By Jacob Granger • 5 min read
Screenshot: LBC on YouTube News User needs, monologues and optimisation: How LBC cracked the YouTube code Global's outgoing head of SEO and editorial product Steve Wilson-Beales shares inside tips on playlists, tags, thumbnails and more By Jacob Granger • 3 min read
News How The Telegraph is rethinking paywalls, revenue, and SEO The answer to shrinking ad budgets and a public used to free news is a cocktail of smart paywall strategies, diversified income streams and cross-team collaboration, says SEO director Harry Clarkson-Bennett By Jacob Granger • 3 min read
News How to earn the click: Navigating Google’s unpredictable search results Maddie Shepherd, SEO director at CBS News and Stations, says there is both an art and a science to getting highly ranked on Google: prioritise time on page and deliver on your headlines By Jacob Granger • 4 min read
Credit: Photo by Vitaly Gariev on Unsplash News Google Discover in 2025: what works and what doesn't The mobile-first content feed can be a much-needed traffic magnet, but the changes keep coming. Here's what newsrooms need to know right now about their SEO strategy By Jacob Granger • 3 min read
