Credit: Screenshot of Sophia Smith Galer's TikTok News How to use TikTok and Instagram to reach younger news audiences It is perfectly possible to combine short social videos with sea shanties and solid journalism By Samuel Ketch • 4 min read
News New community magazine launches in Tower Hamlets despite the decline of print local press The publication wants to bring together people from one of London's most deprived boroughs and make them feel proud of their neighbourhood By Marcela Kunova • 3 min read
Credit: Photo by Luke Michael on Unsplash News Lessons from the US: four ways to innovate in your local newsroom Rethink your revenue models, audience engagement and newsgathering processes with these ideas from across the pond By Jacob Granger • 7 min read
Credit: Clem Onojeghuo on Unsplash News How has the pandemic changed media recruitment? While hybrid working allows employers to recruit from a wider pool of talent, some struggle to retain staff lured by the vast sea of opportunities By Marcela Kunova • 4 min read
Credit: Photo by Will Francis on Unsplash News Axel Springer is betting on audio for long-term sustainability The media organisation is taking advantage of the growing podcasting market and plans to become the leading German-speaking audio publisher by 2025 By Jacob Granger • 3 min read
News Five steps news organisations need to take today to prepare for the uncertain future Transforming your newsroom today will make it more resilient when the next crisis hits By Marcela Kunova • 4 min read
News 12 broadcasters commit to helping viewers make greener lifestyle choices BBC, ITV, STV, Channel 4 and Channel 5 all pledge to add environmental themes to their soaps, documentaries and weather reports to inspire change By Jacob Granger • 5 min read
Credit: Photo by Cytonn Photography on Unsplash News How to make branded content work for your newsroom Working with commercial companies to produce content can raise important revenue as well as questions over independence. Find out how Financial Times and Will Media tread this line By Samuel Ketch • 3 min read
Credit: Photo by Jordan Rowland on Unsplash News Three innovative ways to create audience revenue By turning to AI-powered paygates, newsletters and a stock market game, these news organisations are getting readers to pay for their news content By Eliott Brennan • 4 min read
Credit: Photo by Hal Gatewood on Unsplash News How to integrate a solutions mindset in your newsroom Solutions journalism keeps audiences informed and upbeat even when the news cycle is full of negativity but it is also harder to produce. Is it time to re-evaluate newsroom priorities? By Jacob Granger • 6 min read
Credit: Tonik on Unsplash News Overcome your metrics anxiety: how to develop a healthy relationship with audience data Data works best when it helps journalists grow, not when it acts as a leaderboard in your newsroom By Marcela Kunova • 4 min read
Credit: Photo by Jason Blackeye on Unsplash News How should the media cover COP26 and climate change long-term? The mainstream media has two big issues: declining trust and vanishing young audiences. Covering climate is an opportunity to tackle both By Jacob Granger • 7 min read
