Credit: Jimmy Conover on Unsplash News Rethinking audio discovery: from page views to listens How Eurosport launched and grew a dozen podcasts, using their own website as their biggest listening platform By Podinstall • 4 min read
Credit: Paul Hanaoka on Unsplash News Is the future of journalism work experience virtual? With many journalists still working from home, physical internships have pretty much vanished. Unless they are among the lucky few, students are missing out on the vital experience or are made to work for free for weeks By Lauren Hardaway • 3 min read
Credit: Francesca Unsworth, BBC News BBC News director hiring row: "We have to withstand any pressure...and we do that pretty well" Francesca Unsworth has been at the centre of controversy after a BBC board member with close ties to Downing Street has allegedly tried to block a senior editorial appointment on political grounds By Jacob Granger • 3 min read
Credit: Courtesy Reuters Instutute News Influencers lead news debates in youth-focussed social networks, leaving journalists in the shade Celebrities, personalities and activists are playing a bigger role in the news, influencing young people in social networks like Instagram, Snapchat and TikTok, according to the latest Reuters Institute Digital News Report. But what does this mean for journalists and should we be worried? By Nic Newman • 6 min read
Credit: Photo by Paul Chambers on Unsplash News 'High reach but low revenue': UK independent news publishers only make £42k a year A new report by the Public Interest News Foundation reveals that the smallest newsrooms still rely heavily on advertising that does not fully reward high-impact journalism. But there are fresh opportunities in online engagement By Jacob Granger • 4 min read
Credit: Courtesy of Orson Francescone (above), managing director of FT Live News Virtual events: how The Financial Times attracted 250k delegates during the pandemic The number of online attendees increased tenfold in 2020, with three quarters being non-subscribers. This could be a game-changer for growing subscriptions through hybrid events in the future By Jacob Granger • 4 min read
Credit: Jeyaratnam Caniceus from Pixabay News Refugee journalists help 1000 European refugees to tell their stories The One Thousand Dreams project helps storytellers empower fellow refugees to share their experiences, shattering their stereotypical portrayal as invaders or helpless victims By Osama Gaweesh • 3 min read
Credit: Jacek Dylag on Unsplash News I am a community journalist: what can AI do for me? In this special series that focuses on journalism rather than algorithms, we look at how the Austrian publisher Kronen Zeitung uses machine learning to moderate user comments and grow engagement By Marcela Kunova • 4 min read
Credit: Photo by Andrew Neel on Unsplash News Subscription strategy lessons from The Atlantic, Bloomberg and Business Insider What can news publishers do to sweeten the pot for potential subscribers, or cash in on readers who are never going to return or pay for content? By Jacob Granger • 6 min read
Credit: Screenshot from FIPP D2C. Above: Carolin Hulshoff Pol , managing director Bild Group, Axel Springer News Why German newspaper Bild is looking to venture into TV news Even with 1.2 million daily print sales and 540k digital subscribers, the news organisation wants to crack new markets and formats to safeguard its future By Jacob Granger • 3 min read
Credit: Photo by ConvertKit on Unsplash News Eight ways to make audio pay in smaller newsrooms Podcast revenue is not limited to just ads: you can also monetise content through collaboration, sponsorship, donations and many other tactics By Damian Radcliffe • 6 min read
Credit: Photo by Philip Strong on Unsplash News 'Headlines in real time': The Wall Street Journal makes "live journalism" a hit during the pandemic The live events business is not just a chance to find new audiences but to also land new story scoops. With its first hybrid event, the US publisher will try to retain the best of both physical and virtual worlds By Jacob Granger • 4 min read
