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A new digital operations unit has been set up by Telegraph Media Group (TMG), in a bid to boost Telegraph.co.uk audience and revenue.

The unit, led by Julian Sambles, previously TMG's head of audience development, is to work across editorial, commercial and technology, working to improve user experience and build commercial opportunities.

Executives will oversee developments in SEO, web publishing and commercial 'digital optimisation'.

TMG's head of digital production, Ian Douglas, has been named head of user experience.

"This is the natural next step for the Telegraph," said Sambles, in a release. "We have created a product with a global reach and reputation for quality news and reviews. The challenge now is to broaden the consumer and commercial base of the business."

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Written by
Judith Townend

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