The Independent's Beth Gordon: 'What Spotify's revolution taught me about saving journalism'

A former Spotify marketing director says the music and news industry have both gone through digital disruption with subscriptions coming out as a solution. A second digital disruption of AI puts a premium on authenticity and human connection

Jacob Granger

October 29, 2025 – 4 min read

The Independent's Beth Gordon: 'What Spotify's revolution taught me about saving journalism'

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I'm a staff editor turned "creator journalist". Here's how to maintain trust and independence when going it alone

By Maxine Betteridge-Moes • 6 min read

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Engage, explain and empower: The Local Sweden's audience strategy during election season

By Marcela Kunova • 3 min read

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Is republishing content worth it? A look at SEO, user needs and syndication amid AI disruption

By Jacob Granger • 6 min read

The Independent's Beth Gordon: 'What Spotify's revolution taught me about saving journalism'

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I'm a staff editor turned "creator journalist". Here's how to maintain trust and independence when going it alone

Engage, explain and empower: The Local Sweden's audience strategy during election season

Is republishing content worth it? A look at SEO, user needs and syndication amid AI disruption