The winner of our bag slogan competition (and the honourable mentions): "AI can't eat crisps"

Our Newsrewired goodie bags are a delegate-favourite.

Over the years, the team packed the bags full with all sorts of goodies courtesy of a range of sponsors and supporters. It’s a lucky dip of coffee beans, crisps, pens, notepads, USB sticks, shower gel, perfume, sweets, lager. Journalist essentials. One year we even put microwave rice in it. And I’m told on authority we once included a Christmas recipe book and "crocheted Polish pierogi key rings".

But conference bags are boring. So, for our next Newsrewired - on 26 November 2025 in London – we wanted to give you the chance to pick a slogan to print on them. Something that sums up the state of the industry, with a pinch of humour.

And you delivered – with wit, wisdom, and a dash of newsroom mischief.

🏆 The winning slogan

AI can’t eat crisps.
— Emily Barton

The JUK team all had a good laugh about this one. We all have quite a silly sense of humour and we just thought it was a good reminder that there's plenty that AI still can't do that humans can. And it's nice to rub it in it's face. And we like crisps.

Honourable mentions:

Here is the best of the rest. Memorable, clever, and just plain delightful entries from our creative community:

• Read it, click it, sort it
  Inspired by the morning commute. (Ian Murphy)
• Human in the loop / This human is in the loop
  A cheeky nod to AI buzzwords. (Beth Ashton)
• To ChatGPT, or not to ChatGPT?
  How Shakespearean. (Tim Kiek)
• Not written by AI
  Short, sweet, and reassuring. (Sarah Ebner)
• My name is still journalist – not chatGPTist
  A rallying cry for creativity. (Maria Köpf)
• Ultimately, it’s all about originality and relevance
  From the user needs maestro himself (Dmitry Shishkin)
• My other slogan was written by AI...
  Meta, and we love it. (Peter Ranscombe)
• I THINK ∴ AI’M / I think therefore AI’m a journalist
  Descartes would be proud. (Richard Tibenham / Jaldeep Katwala)
• Words carry power
  And they look great on a bag. (Jackie Barrie)
• Trust me, I’m a journalist
  In a world of deep mistrust. (Stefan ten Teije)
• Verified: Human
  No sign of misinformation here. (Muge Ozkaptan)
• Wot No Consensus?
  A sub-editor's nightmare. (Gary Williams)
• Don’t let MEdia down
  An homage to The Beatles. (Bilal Randeree)
• Press On!
  Nice wordplay. (Joann Lublin)
• A dding I ntelligence
  Mind the gap. (Graham Bates)
• Resisting our algorithmic overlords
  One slogan at a time. (Steven Wilson-Beales)
• Putting the new into news
  Classic. (Matilda Battersby)
• Still here. Still reporting. Still giving a damn!
  From a valued former colleague. (Caroline Scott)
• My sources have heartbeats💙
  Because stories start with people. (Naomi Owusu)
• No news is bad news
  The old reliable. (Peter Houston)
• Headless CMS in a trustless world
  For the techies in the room. (Tom Haas)
• In a world of AI, be a source.
  Be the human in the loop. (Nic Keaney)
• Kill fee survivor
  It's tough out there. (Jessica Patterson)
• Journo jargon inside
  Warning: May contain puns. (Jessica Patterson)
• Spike the fake, publish the fact
  Jessica was on a roll. (Jessica Patterson)
• Deadline? What deadline?
  She missed it because she was up all night thinking up slogans. (Jessica Patterson)
• The power of community – This slogan was crowdsourced by humans
  Boots on the ground stuff. (David Lush)
• AI couldn’t stuff this goodie bag.
  Take that, robots. (Emily Barton)
• Oh goody!
  I see what you did there. (Jackie Barrie)
• Sources say: Nice bag
  Did anyone verify this? (Ankur Mishra)

See our swanky new bags in action at our next Newsrewired conference on 26 November in London.

Check out the full agenda and book your place now – limited spaces remaining

This article was drafted by an AI assistant before it was edited by a human