Twitter rolls out expanded tweets with partner news outlets

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News outlets including the Wall Street Journal and the New York Times have been announced as the launch partners of an updated expanded tweets feature, which will enable linked content such as articles to be partially opened up within a tweet in the same way YouTube videos are already able to be viewed within the tweet.

As well as showing the article headline and introduction, the new feature from Twitter will also in some cases show the user the Twitter accounts of the publisher and journalist, the company explained in a blog post announcing the new feature which is currently being rolled out. Other news outlets which are said to have partnered with Twitter to offer the new feature includes Breaking News, TIME, the San Francisco Chronicle and Der Spiegel Online.

Audio platform SoundCloud announced on Twitter that its clips will also feature in expanded tweets, adding the update "will be available for everyone soon".

"It’s easier than ever to discover breaking news and bylines. When you expand a Tweet linking to a news article by The New York Times, The San Francisco Chronicle or Der Spiegel Online, you can see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer.

"You can continue to read the article, follow these accounts, and reply, favorite or retweet the Tweet."

Twitter added that the update is being rolled out to users on Twitter.com and mobile "and it’s coming soon to Twitter for iPhone and Twitter for Android".

• Journalism.co.uk reported yesterday that Twitter had appointed the Washington Post's social media editor Mark Luckie as a creative content manager for journalism and the media, which will see him "serving as a liaison between Twitter and the journalism community". Luckie is due to start with Twitter later this month.