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Traditional media is the preferred method of accessing news for 67 per cent of Americans, according to a poll released this week. The survey, carried out by 24/7 Wall St and Harris Interactive, asked more than 2,000 online American adults about their news consumption habits.

Two thirds (67 per cent) said they prefer to get their news from traditional platforms, such as television, newspapers and other print publications.

However more than half of those questioned said they felt traditional media will "no longer exist" in 10 years, as we know it today.

A quarter of the respondents also said that over the past year the time they have spent reading printed newspapers and magazines has declined, while in comparison 28 per cent said the time they spend visiting online news sites has increased.

When asked about specific media sources, just under half of the respondents (46 per cent) said they watch local television news when they need information, while 35 per cent use local newspapers. Two in five adults said they never read national newspapers or weekly news magazines.

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Written by
Rachel Bartlett

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