US local media in worse shape than UK, says Enders
'Too late' for US local media to be saved by changes to competition model, says leading analyst
– 1 min read
This article was migrated from an old version of our website in 2025. As a result, it might have some low-quality images or non-functioning links - if there's any issues you'd like to see fixed, get in touch with us at info@journalism.co.uk.
Local media in the US is 'in worse shape' than its UK counterparts, research from Enders analysis has found.
Speaking at the Westminster Media Forum , Enders' chief executive Claire Enders said the problems faced by UK media were more advanced in the US.
Revenue from advertising is in steeper decline, with TV ad revenue falling 40 per cent year-on-year compared with 25 per cent year-on-year in the UK, she added.
US local media has been particularly affected by a downturn in the motoring industry, as it is reliant on car advertising, Enders has found.
Enders said regulatory forces restricting the way in which local media run their businesses should be relaxed with media prompted to invest in networks and other platforms.
Local newspapers should be encouraged to buy up local radio stations, if this helps their survival, Enders said.
Such acquisitions by local press have occurred in the US, but have come too late to rescue the market, she added.
Written by
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)
