TikTok has come a long way from its dance video origins. It's where all sorts of content creators can provide a window into their lives and generate a strong following of fans.

Journalists have followed the trend, many posting all your typical social videos, like your POVs (point of view), GRWMs (get ready with me) and OOTDs (outfit of the day). These help to build up their profiles and show their personalities.

Others, in a term we've come to recognise as 'news creators', use this space as a way to demystify the news; what's behind the headlines, how the news is made inside their studios and newsrooms, and how they make those fancy social media thumbnails.

Fancy joining the tribe? I've trawled through my FYP to pull out 30 journalists who are using the platform in fun and inspired ways. I've also tried to identify the topics they talk about and the types of videos they post.

I'm not talking about the Sophia Smith Galers and Max Fosters of this world, here. We know and love their content by now. I'm looking for lesser-known names who deserve more spotlight.

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Lucy Attwood, community editor, The Times and Sunday Times | OOTDs, day-in-the-life, books and reading

Ruby Borg, lifestyle social media editor, The Telegraph | careers, life and commuting, inside the newsroom

Georgia Coan, podcast producer, The Telegraph | news and political commentary, internet culture, journalism and media critic

Marverine Cole, news presenter, Good Morning Britain | inside the studio, GRWM, menopause and mental health

@tvmarv

Went back on news duties this week. Saddled with a dirty rotten stinking cold that tried to take me out😡Lord KNOWS how I managed it. Of course I am laid up in bed this Easter weekend, making reels 🤒🤧😷 #womenover50 #newsreader #journalist #tvnews #over50andfabulous

♬ YOU'RE THE ONE - KAYTRANADA

Grace Donaghy, social media journalist, Sky News | WFH, 'spend a day with me', health and fitness

Hannah Ewens, freelance writer | freelancing tips, interview insights, music and literature

Hannah Gelbart, podcast host, presenter and journalist, BBC News | news clips, interviews and explainers

@hannahjournalist

Should schools ditch screens and go back to pen and paper? ✏️📵 In Sweden, falling literacy rates have pushed the government to rethink education. They’re swapping tablets and laptops for books. But not everyone agrees. Some tech leaders warn that ditching screens could leave students less prepared for a digital world, and could hurt job prospects in the age of AI. So what works best for learning? In this episode, we break down the evidence with Stockholm-based journalist Maddy Savage, and hear from students and teachers around the world on whether going analogue improves how we learn. 👉 Watch now on YouTube: https://www.youtube.com/watch?v=yhZuHEOLqwg&list=PLz_B0PFGIn4eMOlGZclzdcHmv7s8BFQE6&index=1 #PodcastClip #BBCWhatInTheWorld #BBCWorldService #Education #ScreenTime

♬ original sound - Hannah

Noa Hoffman, political correspondent, The Spectator | Westminster politics, inside the studio, news clips

Katie Inglis, community moderator, The Telegraph | round-ups, day in the life, story of the day

Giota Kalogirou, freelance journalist | storytelling techniques, science and deeptech news, news explainers

@giotaxtech

What should you study in the era of AI? This new Microsoft study is shedding light on the skills, tasks and jobs that are most likely to be disrupted by A.I.? But, that doesn’t mean the most exposed jobs will be replaced by AI. Watch to figure out why. #ai #tech

♬ original sound - Giota - science journalist

Matt Lee, senior journalist, EssexLive | courts and crime reporting, a day-in-the-life, live scene coverage

Jessica Lees, digital reporter, ManchesterWorld | positive news stories, news reports, books and literature

@jesschatsnews

#AD We’re approaching exactly 10 years since the Brexit referendum and though improving the economy was one of the Brexit selling points, many people say they now feel worse off 🗳️👀 How has Brexit affected you? Let me know in the comments! #politics #brexit #unitedkingdom #economy

♬ Stories 2 - Danilo Stankovic

Sophie McAlpine, senior journalist, BBC Newsnight | careers, politics and current affairs, news explainers

Beau McCormick-Roddis, producer, talkSPORT | Behind the edit, POVs, 'spend the shift with me'

@producerbeau

Jamie O’Hara was not holding back on Tuchel last night 🫣 #sportsbar #thumbnail #editing #england #fifaworldcup

♬ Wonderwall - Oasis

De'Graft Mensah, journalist and presenter, BBC Newsround | inside the studio, challenges, life and interests

Sophie Millward, social media journalist, BBC News Podcasts | careers, tips, day-in-the-life

Amos Murphy, freelance sports writer | careers, pre-match build-ups, post-match reactions

@amosmurphy_

You won’t get sent off for this in the Champions League 👀 #worldcup #footballnews

♬ original sound - Amos Murphy 1️⃣

Lucy O'Brien, deputy audience editor, Guardian | journalism tips and careers, POV, 'come to work with me'

Lara Olszowska, junior commissioning editor, iPaper | freelance journalism scoops, realities and rates of pay

@lolszowska

Arrrrgggghhh Sorry but why do I literally cry about everything!!!! Obviously there are bigger things to be crying about but I’m just passionate ok sorry :s #freelancerlife #journalism #worklife #tears #crybaby

♬ original sound - Lara | Journalist & Writer

Paul Oluwadare, freelance journalist | Gym and sports, TV and film, reviews

David Rivers, freelance journalist, Sky News | news reports, journalism tips, week in the life

Steph Spyro, deputy political editor, Daily Express | behind the scenes, political news and contextualisers, careers and advice

@stephspyro

Have you ever wondered how journalists take notes during interviews? Well, let me introduce you to shorthand!

♬ Rising - Diamonds And Ice

Sophia Stanford, trainee news reporter, Daily Mail | news clips, explainers, general reporting

Rosie Taylor, freelance journalist | women’s health and consumer affairs, scoops and splashes, audience trust building

@rosietaylorjournalism

A question I get asked all the time as a journalist is: Don't you guys just make stuff up?* Here are 3 reasons why you might see news that’s inaccurate (and only one of them is due to inaccuracies 🤔). *The answer is no, btw! There are so many rules around this and it would be ethically (and often legally) wrong. #InTheNews #BehindTheStory #HealthNews #FakeNews

♬ original sound - RosieTaylorJournalism

Annabel Wheeler, gallery PA, ITV | Behind the scenes, inside the studio, personal life and interests

Nadine White, founder, Black Current News | Black history, careers, personal projects

Amy Wild, social media editor, The Telegraph | careers and freelancing, life and hobbies, day/week in the life

@ammyyy.w

Come to work with me as a journalist (on the day that Starmer resigns) #journalist #journalism #comewithme #spendthedaywithme

♬ original sound - AMY

Conor Wilson, defence reporter, Daily Express | careers, behind the splash, news clips and recaps

Lydia Wilson, digital video journalist, BBC World Service | news clips, inside the newsroom, life and interests

Mimi Yates, multimedia news journalist, Daily Mail; freelance researcher for Laura Kuenssberg, BBC | behind the story, news explainers, day/week in the life

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Written by

Jacob Granger
Jacob Granger is the community editor of JournalismUK

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