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Figures released by ITV this morning show a pre-tax profit for 2010 of £321 million, up from £108 million the previous year.

In a statement, the broadcaster said total revenues were up by 10 per cent in 2010 to £2,064 million, from £1,879 million in 2009.

ITV said it had out-performed the TV advertising market with a 16 per cent surge, thought to be due the broadcaster's successes with shows such as X Factor and the 2010 Football World Cup.

The number of internet users of ITV.com increased, with an average of 10.2 million unique users a month, up from 8.7 million in 2009.

Total video views also grew to 234 million, up from 215 million in 2009.

But despite successes, ITV will continue with its £15 million cost-cutting plans. When asked by Journalism.co.uk about possible job cuts, ITV said savings will be "largely non-personnel". 

ITV is currently undergoing a news review and said it was too soon to comment on any changes in its news operation. 

It said it would invest £25 million in online, content and digital channels.

This years capital costs are expected to jump from £28 million to £80 million to pay for the site move to MediaCity in Manchester.

In a statement, ITV chief executive Adam Crozier said: “But whilst the recovery in television advertising is clearly very helpful, it also serves to remind us just how volatile this market can be.

"That is why we remain fully focused on delivering our five year Transformation Plan to ensure that we have a more balanced and robust business going forward." 

ITV said it expects the first quarter of this year will see a 8 to 12 per cent increase in advertising revenue for ITV Family but said it remains cautious about the economic outlook and its impact on TV advertising. 

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