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Storify has made another move in moving towards a freemium model.

Late yesterday the team behind the tool, which has become a favourite of journalists as a method of curating social media posts, announced details of a paid-for option aimed at journalists.

The new service costs around £50 a year or £5.30 a month ($79 if paying annually, $99 for the year for those paying monthly, plus there is an introductory annual price of £39 / $59). It is called Storify Business and is aimed at "professional journalists, agencies, brands and bloggers" .

People who pay will not get adverts in their Storify stories in the future, suggesting that those who do not pay will see ads displayed.

Storify Business users will also be able to create private stories, plus there are customisation options and SEO support to ensure stories are discoverable.

The launch of Storify Business comes three weeks after the release of Storify VIP , an option aimed at publishers.

VIP offers news outlets a premium service, with a liveblogging feature and the ability to add posts, pictures and comments from their own site to Storify stories.

The email sent to Storify users yesterday announcing the option for journalists also points out that Storify's homepage and editing dashboard have been redesigned for all users.

It states there are new features including better Instagram search and editable story URLs.

Storify, which launched in 2009, has become a firm favourite of journalists, developing into a verb not long after launch with the phrase "let's Storify this" becoming one regularly heard in the newsroom.

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Sarah Marshall
Sarah Marshall is VP Audience Strategy at Condé Nast. She leads distribution and channel strategy globally. She is also the former technology editor for Journalism.co.uk (prior to it becoming JournalismUK)

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