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App of the week:

Stamped

Devices:

iPhone

Cost:

Free

What is it?

An iPhone app that allows you to share and discover recommendations for films, books, music, restaurants and more.

How is it of use to journalists?

This app is one social media managers should be aware of, music journalists and anyone who writes book, film or restaurant reviews.

The app, which launched in November by ex-Google employees , works not by encouraging users to give a restaurant, book, film or track a star rating, but people add a stamp and a line explaining "what makes it stampworthy".

A handful of news sites have pushed out reviews with links to their sites, including New York Magazine and the Austin Chronicle, which share restaurant reviews, and Time magazine, which is posting its "all-time 100 movies" and recent film reviews.

Stamped users can then comment or like a review, engaging with the news site. <img alt="" class="alignnone size-full wp-image-45733" height="375" src="?cmd=ShowAsset&amp;assetID=43146&amp;nosurround=true&amp;fakeExtension=.jpg" title="Time" width="250"> <img alt="" class="alignnone size-full wp-image-45734" height="375" src="?cmd=ShowAsset&amp;assetID=43147&amp;nosurround=true&amp;fakeExtension=.jpg" title="NY" width="250">

During a wider conversation about the use of social media at Time, Cathy Sharick, managing editor of Time.com , told Journalism.co.uk how her team started using Stamped about six weeks ago.

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A few specialist journalists, including movie critic Peter Travers, share their reviews and engage with users of the network.

Other journalists have also recommended and reviewed products (such as Instapaper, Apple TV and Google Maps).

For more on Stamped see this post on TechCrunch .

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Written by

Sarah Marshall
Sarah Marshall is VP Audience Strategy at Condé Nast. She leads distribution and channel strategy globally. She is also the former technology editor for Journalism.co.uk (prior to it becoming JournalismUK)

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