CoveritLive attempts to monetise liveblogging for news organisations

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Liveblogging software provider CoveritLive (CiL) will later this month launch a premium version of its liveblog kit with the option of a revenue share for publishers using the technology.

The software, which has been widely adopted by news organisations in the UK from regional media to national newspapers and broadcasters , will introduce its CiL Premium product for large organisations on 16 February.

The product will remain free for large organisations to use in return for CiL placing a limited amount of advertising within the liveblog. These organisations can alternatively have the advertising removed by paying a monthly subscription fee.

For smaller users of CiL its Basic edition will be available without advertising for no cost.

Bigger groups can also enter into a revenue share with CiL, as part of a feature developed by minority stakeholder Demand Media . To qualify, organisations must apply online , but for now CiL is seeking applications for revenue-sharing arrangements from users who "run reasonably high volumes of readership". But here are plans to expand the availability of revenue-sharing deals to other organisations in 2010, according to an announcement from CiL president Keith McSpurren.

The new package is a development of CiL's previous plans to introduce subscription deals for one-off or multiple uses of the software by larger groups , which the company shelved in August last year .

Last month the CiL liveblogs generated 85 million page views, according to figures from Google Analytics released by the company.

The company has also introduced new features to its liveblogging package, including the ability to livestream from a webcam into a liveblog and exert more control as the moderator of an event when images and text are sent in from contributors via Twitter.

A new CiL application for iPhone users is also awaiting release and will integrate features from the smartphone, such as using pictures from its camera, with the liveblogging technology.