This article was migrated from an old version of our website in 2025. As a result, it might have some low-quality images or non-functioning links - if there's any issues you'd like to see fixed, get in touch with us at info@journalism.co.uk.

Flyerboard, an online advertising system inspired by a bulletin board, will be launched across 15 Hearst Newspapers' websites as part of a new US deal with developers PaperG . Journalism.co.uk first reported on a possible network deal between PaperG and a US newspaper group back in June.

The confirmed deal will see titles including the San Francisco Chronicle and Albany Times Union using the ad system, which replicates a traditional noticeboard with posted advertiser flyers.

Users can click to expand the ads, which can be submitted by advertisers via PaperG's website. Most are priced by the week and advertisers can select on which titles and networks their 'flyers' will appear.

Publishers make money from every advert sold by sales reps or through the Flyerboard interface, with a portion of that revenue going to PaperG for providing the technology.

The partnership follows a trial of Flyerboard on Hearst site the Houston Chronicle , a press release from PaperG said.

"We were pleased by the ease of Flyerboard's deployment at Chron.com and the amount of new ad sales revenue we generated in only its first month," Stephen Weis, vice-president of digital sales at Hearst Newspapers, said in the release.

The new deal raises the number of sites using the service to more than 50.

"People are saying now that everyone is a publisher - living in a local community and recording what happens can instantly make any journalist their own publisher," PaperG CEO Victor Wong told Journalism.co.uk in an interview in June .

"If this is true, then that also means everyone is an advertiser. We all do things in the community and want others to know about it. Flyerboard was built with this in mind. We want to help everyone from the local band to the city-wide festival; by doing so, we will help local online media."

Share with a colleague

Written by

Laura Oliver
Laura Oliver
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)

Comments