Luxury magazine Spear's to charge for digital editions
New print and online subscription package will start in 2011 for wealth management title
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A luxury magazine for "the world's wealthiest people" is to introduce a new subscription model to boost its own revenues from print and online. Spear's Wealth Management Survey , which is currently published as a quarterly print magazine, will introduce a range of paid-for subscription based services for readers and users of its websites.
From next year the magazine will publish six additional digital editions and offer access to all 10 print and digital issues for £100 a year. The title will begin to test the new publishing model with two extra digital editions this year.
This subscription price will include access to Spear's Indices, the magazine's own ratings data for those working in the wealth management industry. This section will soon include new features, such as streamed interviews, for paying subscribers, says a release from Spear's detailing the changes.
Currently the whole Spear's website, including the Indices, is free, while a subscription to the print magazine costs £50 annually.
Spear's is not the only magazine publisher to experiment with a part-free, part-subscription model for print and online access: in September last year the Spectator announced a range of deals for digital, email and mobile subscribers to the title .
The magazine has appointed Christian Price, former group ad director at Conde Nast and publisher of Trader Monthly, to oversee the changes to what he describes as "a multi-platform media brand".
"Having an award-winning magazine as our flagship gives us the credibility to develop our online, awards and research products fully for the benefit of our high net worth audience, the most exclusive of any magazine," says Price in the release.
Alongside Price, Deirdre Brennan will lead Spear's digital division. Brennan, who is the founder of American hedge fund newsletter FinAlternatives, will be tasked with leading Spear's expansion into the US early this year.
The magazine is also planning to increase its events arm with a series of regional seminars for wealth management firms planned.
Written by
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)
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