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News Jakob Moll, international director of Zetland, on expanding into Finland and beyond The Danish media outlet has made a good head start in its neighbouring Nordic country, securing 13k annual memberships in a crowdfunding campaign By Jacob Granger • 4 min read
News How FT uses polls to engage readers and grow subscriptions The newspaper has a loyal, well-informed readership keen to share their opinions. Polls in its newsletters record engagement over 75 per cent By Gordon Smith • 2 min read
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