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There used to be something here that couldn't be migrated - please contact us at info@journalism.co.uk if you'd like to see this updated! Sky is expanding its partnership with social media firm Pluck to introduce a range of new features across its online network of sites.

Following the implementation of Pluck's technology on the Sky News website , new tools to increase user engagement will be implemented on Sky.com, its entertainment site and motoring site .

The sites will now be able to support multimedia blogs and discussion forums, according to a press release.

Users will also be able to create a profile recognised across multiple Sky sites, as part of plans to better integrate the broadcaster's online properties.

In addition to the changes made to the Sky News site earlier this month, a citizen journalism section will be created to showcase videos, photos and comments on breaking news uploaded by users.

The features will form part of a new umbrella platform called Sky Community.

“By incorporating our Pluck social media capabilities into their digital properties, we’re helping Sky provide its growing audience with new ways to engage with like-minded and shared interest communities,” said Richard Rosenblatt, CEO of Demand Media, which owns Pluck. Pluck's social media technology has also been used by the Guardian to support new community features as part of the site's redesign.

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Written by

Laura Oliver
Laura Oliver
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)

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