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Magazine publishing group PPA is working with the US-based Attributor service in a bid to crack down on online piracy.

Attributor, which monitors the internet for unlicensed uses of content, will help PPA track online copyright infringement.

A recent study by Attributor into the availability of online magazines looked at a sample of 20 domains (out of 2,000) which host material breaching copyright, in relation to 133 English language magazines.

The investigation verified 3,996 cases of full issues available to download, with 63 per cent of the magazine titles suffering copyright infringement.

Under the new agreement, PPA's nearly 200 members will be able to access Attributor's resources at an exclusive rate, helping publishers keep a closer eye on how their content is used online.

The technology also enables parties to claim back potential licensing and advertising income costs which should have been incurred with original publication.

"With the ongoing development of multi-platform publishing, magazine brands face a very real threat from piracy on the internet," says Barry McIlheney, chief executive of the PPA, in a release. "At the PPA we have a responsibility to help members tackle this issue and together with Attributor we can provide a way of identifying and protecting high-value content."

Attributor has also partnered with the Magazine Publishers of America, which has 225 domestic and 50 international members, and has worked with the Press Association since 2008.

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Written by
Rachel Bartlett

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