Press release What the latest customer acquisition data tells Credico UK about buyer behaviour in 2026 What the Latest Customer Acquisition Data Tells Credico UK About Buyer Behaviour in 2026 2026 Buyers Are Not the Same as 2016 Buyers! By 2026, customer acquisition in UK telecoms is no longer about convincing households to get connected. So, what is it about? It’s about persuading already-connected, well-informed consumers to switch and upgrade in a market they often approach with scepticism. Therein lies a unique challenge. The UK telecoms sector is mature and highly penetrated. Most househ By Debbie Shaw • 7 min read
Press release When customer acquisition becomes an operational problem In corporate and leadership meetings, growth is often viewed as a sales challenge. Questions arise: Can we generate enough demand and reach the right customers at scale? These questions matter, but they only tell half the story. When customer acquisition is done right, it doesn't happen in a vacuum; it runs straight into the operations side of the business. What happens when demand picks up and the pressure quickly spreads to logistics, staffing, inventory, systems, compliance, customer service By Debbie Shaw • 8 min read
Press release London finance director creates space for honest business conversations through podcast Running a business can be isolating. Especially once it starts to grow, the decisions get heavier and there’s less space to talk openly about what’s really going on. That feeling is what led London-based finance director Romesh Jeyaseelanayagam to co-host Strive & Thrive, a podcast built around honest conversations with founders and business leaders about the realities of running a business. The podcast began in October 2024 as a series of informal LinkedIn Live discussions. There was no big l By Fiona Scott • 3 min read
Press release Crystals for love – the woo way Louise Muir-Sage, the owner of Something Kind of Woo, the independent crystal and wellbeing shop in Wiltshire, is offering some tips on crystals which help with love and relationships in the run-up to Valentine’s Day. She has brought together five crystals commonly associated with love in its many forms, from self-worth and emotional recovery to trust and vulnerability. The collection reflects a growing interest in using crystals as tools for reflection, reassurance and personal development rat By Fiona Scott • 3 min read
Press release Leicester digital and brand agency becomes employee owned Established digital and brand agency Cite DMS, based in Leicestershire, has become an employee-owned trust (EOT), marking a new chapter focused on long-term stability, shared ownership and protecting the culture of the business. Founded in 2000 as a digital-first agency, Cite DMS has evolved into a full-service agency delivering brand, strategy, creative and digital services to clients across a range of sectors. The move to employee ownership was recently completed and gives every member of the By Fiona Scott • 3 min read
Press release Allergy packs chosen for UK School Breakfast Club roll out Educational packs developed by allergy sufferer and campaigner Julianne Ponan MBE and the Benedict Blythe Foundation have been selected by the Department for Education as a supporting tool for the UK’s national Breakfast Clubs programme, due to roll out in April. The inclusion of the ‘ABC’ packs (Allergy Breakfast Club) marks a significant step towards ensuring the Breakfast Club scheme is safe and accessible for children with food or drink allergies. To date well over 280,000 children at scho By Fiona Scott • 2 min read
Press release 2025 marks turning point for allergy safety as advocate Julianne Ponan MBE helps drive change For years, people living with allergies have said the same thing: the system hasn’t kept up. In 2025, that finally began to change. Across the UK, allergy safety moved higher up the public health agenda, with clearer standards, improved treatment options and growing recognition of the scale of allergies. For Surrey-based entrepreneur and allergy campaigner Julianne Ponan MBE, 2025 marked a year where long-called-for change began to take shape, both nationally and through her work at allergen- By Fiona Scott • 3 min read
Press release From zero to 1,200 customers per week: How Credico scaled a grocery delivery brand Leveraging insights rather than assumptions, a campaign based on data builds strategies on clarity rather than volume alone. Disciplined testing can redefine customer profiles, and swift, nimble pivots lead to long-term scale. Credico has seen firsthand that scaling from zero to 1,200 customers per week is a clear indicator of market validation. For a fresh grocery delivery brand in the United Kingdom, this level of weekly acquisition confirms market fit, effective targeting, and disciplined ex By Debbie Shaw • 5 min read
Press release Five years, 691% growth: The telecoms success story that rewrote expectations Sustained growth through excellent partnerships is a true measure of success. As the client put it themselves, the results “redefined what we deemed possible.” In a telecoms industry defined by rising acquisition costs and intensifying competition, one of the UK’s leading telecoms giants turned to Credico, an outsourced sales agency engineered for scale. The mandate was clear: build a field sales channel capable of delivering high-volume, predictable, year-on-year growth. From day one, the str By Debbie Shaw • 3 min read
Press release It takes two! Globally unique app wouldn't exist without partnership Author and ‘lean’ expert Michelle Leong has joined forces with a new business partner, award-winning marketing expert Debbie Gilbert to create ‘leaner’ living app to help users engineer a better, healthier and happier life. Since the publication of her book “Being Lean: achieve a better quality of life at home, in health, travelling and at work”, Michelle, who lives in London, set out to create a platform to make lean living accessible to those who need it. “It’s been a long-held dream to be a By Fiona Scott • 3 min read
Press release Bedrooms Plus Online launches new “Design Your Own Sliding Door Wardrobes” tool Bedrooms Plus Online has unveiled its enhanced online sliding wardrobe design tool, empowering homeowners across the UK to create bespoke sliding door wardrobes tailored to their space and style preferences. The updated feature aims to simplify the custom wardrobe design experience, from concept through to ordering, all through an intuitive browser interface. Custom Design Made Easy The new design tool lets users input their exact measurements and explore a wide range of options — including d By Craig McCormack • 2 min read
Press release Specialist business broker services for hard to insure businesses Research suggests that up to 80% of UK businesses may be underinsured, leaving them exposed to substantial financial risk. While underinsurance can be the result of businesses not purchasing sufficient cover, for many it is driven by the difficulty of obtaining insurance in the first place. Certain sectors like construction, surveyors, engineers and architects are viewed as higher risk by insurers, often because they are more exposed to possible litigation. These sectors include construction an By Sabina Crouch • 2 min read
