Vice Magazine recruits bloggers for cross-promotional network

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Vice magazine is recruiting UK and European blogs for its blogging network as part of plans to expand the title's social media presence.

Blogs that are regularly updated and "reflect a Vice sensibility" will be considered for inclusion in the Vice Blogging Network (VBN), Nicole Kai from the magazine told Journalism.co.uk.

This is not an opportunity to write for Vice, but rather a chance for the title to highlight relevant and independently-run sites, she added.

"Blogs that we invite to join can be anything - from a Blogspot run by one person who writes about his favourite street fashion, to more magazine-style websites that have several contributors and cover everything from music to culture and politics to technology," she said.

Members of the network will be listed on the site and received invites to exclusive events, such as film screenings and concerts. To promote Vice and the network through the blogs, participants will be given a VBN badge to post on their sites.

Bloggers will occasionally be asked to write about Vice special events or projects or use Facebook and Twitter to promote them to create "a mutually-beneficial cross-promotional network". "Those who are more active in VBN get more rewards," said Kai. More than 200 sites have already joined the network including London-based blog Yin&Yang and the site of young fashion and music journalist Hannah J Davies .