Michael Shapiro, Hyperlocal News Network (left), Jazmín Acuña, El Surti and Reuters Institute (centre) and Janine Warner, Sembra Media (right) News From credibility to sustainability: how newsrooms can create lasting support A definitive guide to driving trust and revenue in 20 steps from industry experts By Jacob Granger • 4 min read
Photo by Nubelson Fernandes / Unsplash News A one-stop-shop of tools for journalism content creators Everything you need to create content, build a following and monetise your work By Jacob Granger • 11 min read
Image created using generative AI tool Magic Media by Canva News Prompting tips for journalists using AI image generators Can't get the machine to do what you want? Tired of awkward pictures of white men? We're here to help By Jacob Granger • 6 min read
Screenshot: LBC on YouTube News User needs, monologues and optimisation: How LBC cracked the YouTube code Global's outgoing head of SEO and editorial product Steve Wilson-Beales shares inside tips on playlists, tags, thumbnails and more By Jacob Granger • 3 min read
News How to earn the click: Navigating Google’s unpredictable search results Maddie Shepherd, SEO director at CBS News and Stations, says there is both an art and a science to getting highly ranked on Google: prioritise time on page and deliver on your headlines By Jacob Granger • 4 min read
Credit: Photo by Vitaly Gariev on Unsplash News Google Discover in 2025: what works and what doesn't The mobile-first content feed can be a much-needed traffic magnet, but the changes keep coming. Here's what newsrooms need to know right now about their SEO strategy By Jacob Granger • 3 min read
Credit: Maëva Vigier on Unsplash News How Reach built its own brand safety tech to fight back against revenue-killing word blocking Fiona Salmon and Ben Pheloung explain how Mantis delivered 39 per cent more audience reach, what other publishers can learn from the build vs buy decision, and why understanding your content mix matters more than ever By Marcela Kunova • 4 min read
Photo by Helena Lopes on Unsplash News A one-stop-shop of mental health resources for journalists Access financial support, communities, self-help tips and more when you are going through your toughest moments By Jacob Granger • 4 min read
Photo by Brands&People on Unsplash News How freelancers can get multiple commissions from one idea Get more bang for your buck by looking for hidden angles, changing the format and making the most of press trips By Cristiana Bedei • 4 min read
Credit: generative AI image created with Canva News Spotting advocacy disguised as research: A field guide How to recognise when 'report' is really a media campaign and what to ask before you publish By Marcela Kunova • 5 min read
News The journalist's A-Z: What actually matters in the digital news game Twenty-six essential concepts that define modern journalism, from advanced headline techniques and community building to verification protocols and the zero-click search By Jacob Granger • 6 min read
Created with gen AI tool Magic Media by Canva News 15 essential tasks GPTs can do for journalists No, AI cannot replace original journalism. But it can remove some of the everyday tedium so you can focus on what you do best By Marcela Kunova • 2 min read
