So social media is a good place to start – Twitter, LinkedIn, Facebook, Google+, Pinterest, the list these days is endless – but you should also have somewhere to quickly house your work and contact information.
With this in mind, why not give these sites a go.
Screenshot from Clippings.me
You get your own Clippings.me URL as standard and can link to your work with some nice big pictures to make it stand out, divided into different topics if necessary. There's an option to upload PDFs as well, or embed various forms of multimedia from YouTube, Vimeo, SoundCloud, Audioboom and others.
Add your social media links and some personal information and you're set. Founder Nicholas Holmes, a freelancer himself, has some tips for general portfolio building if you want some more help.
A basic profile with 16 'clippings' is free, but there are extra options – custom domains, email, page analytics – with the intermediate ($5/£3) or advanced ($8/£5) packages.
About.me isn't as journalism-focused as some of the other sites here but is just as useful in being a quick, one-page home for personal and professional information.
Add a great background image, some personal info, social media links and article links and you're all set, and add a CV on as well if you like.
Screenshot from the back end of Pressfolios.com
On the launch of its revamp last year, founder Marc Samson told Journalism.co.uk that Pressfolios serves three functions: "The first function is as a website builder, the second function is the personal repository and lastly the PDF uploader."
It sits somewhere between Clippings.me and About.me in its presentation, starting with a cover picture and quick bio when you land before a selection of article links or PDFs and an 'about' section at the bottom of the page.
You can add 25 stories for free, all of which are backed up to the Pressfolio cloud for safeguarding. Pay $7.50 (£5) to bump that up to 250 stories, or $12 (£7.50) for unlimited stories, linking RSS feeds and other options.
MuckRack was created as a professional directory for the media industry, but it serves the portfolio function just as well.
You can connect your different social media accounts, upload or link stories directly or, if regularly publishing from a given URL, MuckRack will automatically pull in links to your profile itself.
Although it doesn't have the same slick presentation as other sites here, it is a great option for networking, connections and ease of use for slightly more established journalists.
Although you still have to request a demo for Contently, its automated service makes it an easy choice for established journalists as it will pull in articles from given publications that include your byline.
You can still upload stories manually if you like, add a bio and contact information, and if you have been properly vetted Contently will add you to the 'premium network' of hacks available to editors, newsrooms and corporate publications. But you can opt out of that if you want.
Screenshot from JournoPortfolio.com
A cross between a website builder and the one-page option available on some other sites, Journo Portfolio looks great and is intuitive in adding articles.
You can also switch the layout between vertical and horizontal and add extra pages to your portfolio to make it as simple or extensive as necessary.
The free option gives you 12 articles, social media integration and portfolio analytics, and the upgrades give the same add-ons as other sites (custom domain, more articles etc) but works out cheaper.
Journalisted was started as a public service from the Media Standards Trust with the tagline "read all about them!", intended to make it easier for the public to see what journalists and news organisations are writing about.
As such it is non-profit, offering the usual article, CV and contact linking options without the upgrade costs, offering some stats on topics, keywords, article length and publishing frequency as well.
More of a website builder than a portfolio site in itself, Flavors.me focuses on the big images and tidy lay-out so de rigeur of modern websites.
There are more customisation options here as well, although within set guidelines, and specific options to set up the mobile display for the page.
If you want to be more serious about site building then WordPress is the first choice for many.
There are thousands of themes available to customise your design, but even with this headstart WordPress can become quite complex in getting what you want, should you choose.
Very useful in terms of using and practising HTML and CSS code, an essential string to the bow of any modern journalist, the options are limitless when you know what you're doing.
Screenshot from Medium.com
Medium takes all the hassle out of publishing by just letting you get on with adding the text and images you want.
Launched in 2012 by a pair of Twitter founders, it has spawned countless copycats in terms of a simple, clear and attractive layout for publishing with big, full-window images and notes (comments) left alongside the text by authors and readers.
Log-in with Twitter, upload your pics, select the text to see formatting options and publish. That's all.
If you have any other suggestions for portfolio or publishing platforms for journalists feel free to leave them in the comments below.
Check out the other stories for National Freelancers Day 2014 here, and keep an eye out for our podcast on Friday 21 November on more in-depth tips and advice for freelancers.
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