Fed up with low fees for freelance journalism?
Wondering about adding copywriting as an income stream?
Do not fancy spending two half-days on Zoom or travelling to London?
The video course comprises over 60 bitesize lessons. We estimate it will take about four hours to work through. You will come away knowing how to run a successful freelance copywriting business.
Among other things, you will discover:
- How to transfer your journalism skills to copywriting
- Marketing basics to help promote your clients and yourself
- What you need to know about copywriting for websites
- How to find copywriting clients and decide what to charge
- And more!
To get a flavour of this material (and meet your trainer), watch this free preview lesson.
If you would prefer to attend Jackie's full-day course on Zoom, on-site in London or in-house, you will cover all the same content as part of a group. You will also get personalised feedback about your answers to the writing exercises, the chance to have your questions answered, and a month of email support. For more information about the live version of the course, go here.
What you will learn
"This course should be called how to get paid what you're worth and not be treated like sh*t" (Delegate quote)
The content of the pre-recorded course is based on what over 300 journalists have asked when they attended the live version.
Introduction (5 lessons)
- Getting started
- About this course
- Defining copywriting
- Writing v copywriting (part 1)
- Writing v copywriting (part 2)
Marketing basics (5 Lessons)
- Marketing funnel
- Referral schemes
- Marketing jargon
- AIDA sample
Grabbing attention (6 Lessons)
- Activity: Count the dots
- Activity: Writing headlines 1
- Activity: Writing headlines 2
- B2C and B2B copywriting
- AI and copywriting
- AI and research
Maintaining interest (3 Lessons)
- Top-down v bottom-up copywriting
- Turn it upside-down
- Summary: Maintaining interest
Generating desire (3 Lessons)
- FAB grid
- FAB grid: completed
- Selling to B2B customers
Prompting action (2 Lessons)
- Calls to action
- Eye tracking
Unique Selling Point (USP) (4 Lessons)
- USP: A story
- Activity: USP
- USP: Example
- Writing slogans
Print marketing (3 Lessons)
- Assessing print marketing
- Activity: Landscaper leaflet
- Landscaper leaflet: Commentary
Digital marketing (2 Lessons)
- Setting objectives
- Screen v print
Writing web copy (3 Lessons)
- Writing a homepage
- Activity: IFA homepage
- IFA homepage: Commentary
Beginner's guide to SEO (8 Lessons)
- Beginner's guide to SEO (part 1)
- Beginner's guide to SEO (part 2)
- Description tags
- H1 tags
- Alt tags
- Beginner's guide to SEO (part 3)
- SEO summary
Managing your freelance copywriting business (3 Lessons)
- Working process
- Discovery process
- Project management process
Finding business relationships (2 Lessons)
- Finding clients
- Finding JV partners
Marketing your freelance copywriting business (6 Lessons)
- Packaging yourself
- Tips for startups
- Providing samples
- Gathering testimonials
- Your website
- 8 marketing ideas
Setting your fees (4 Lessons)
- How much to charge
- Covering your expenses
- Pricing tips
- Cross-selling and up-selling
What next? (1 Lesson)
- Next steps
This is a video course. When you book, we will send your personal login to our learning platform so you can work through the material at your own pace. Access expires after 30 days.
About Jackie Barrie
Your tutor trained as a journalist but has been a copywriter all her working life. She has lots of fascinating stories and insights to share…
After qualifying as a journalist, the only writing job Jackie could get was as an in-house copywriter at Freemans catalogue. She worked her way up to senior manager level before going freelance in 2001.
This depth of experience means there’s not much she doesn’t know about selling off the page and screen. She generously shares how to run a successful freelance copywriting business so you can avoid the mistakes she made and get a shortcut to success.
As well as writing for her own clients and mentoring other copywriters, she also speaks and trains across the world. Her clients range from corporates and marketing teams to small businesses and aspiring copywriters.
She’s renowned for using interaction in her talks and training sessions, to engage attendees and help embed the learning, whether that’s live online, on video or offline.
Jackie has also published books on marketing, networking, writing for the web, and icebreakers & energisers for speakers and trainers.
Over 300 journalists have attended the live and online versions of Jackie’s course. You can read what they say about it here.
Here’s what trainees say about the video version:
“Banging course and brilliant presenter – very engaging. I really like the course because it gives practical examples and work-throughs, so you feel you've got your money’s worth. Very rare you get the trainer showing how they would have done it, which, in my view, is where the value really lies.” Sandra Davey
"Jackie is a very personable trainer. She provided useful tips and tricks that I have already begun to incorporate into my work." Gemma Pettman
"A fascinating and informative lesson in applying marketing psychology to writing, while your approach to business was inspiring and empowering." James Bainbridge