Copywriting flexible

Fed up with low fees for freelance journalism?

Uncertain about your job security?

Planning for life beyond newspapers?

Wondering about adding copywriting as an income stream?

Do not fancy spending a day on Zoom or travelling to London?

The video course comprises over 60 bitesize lessons. We estimate it will take about four hours to work through. It’s followed by a one-hour group webinar where you can get feedback on the writing exercises and ask any questions. You will come away knowing how to run a successful freelance copywriting business.

Among other things, you will discover:

  • How to transfer your journalism skills to copywriting
  • Marketing basics to help promote your clients and yourself
  • What you need to know about copywriting for websites
  • How to find copywriting clients and decide what to charge
  • And more!

Note that you don’t have to be a journalist to attend. The course also suits people who work in marketing or comms, as long as you can already write.

To get a flavour of this material (and meet your trainer), watch this free preview lesson.

The course begins on Wednesday 15 June, when you will be granted access to the course materials to work through at your own pace.

You will also be invited to take part in a group Q&A Zoom session on Tuesday 5 July.

If you would prefer to attend Jackie's full-day course on Zoom, on-site in London or in-house, you will cover all the same content as part of a group. You will also get personalised feedback about your answers to the writing exercises, the chance to have your questions answered, and a month of email support. For more information about the live version of the course, go here.

What you will learn

"This course should be called how to get paid what you're worth and not be treated like sh*t" (Delegate quote)

The content of the pre-recorded course is based on what over 300 journalists have asked when they attended the live version.

Introduction (5 lessons)

  • Getting started
  • About this course
  • Defining copywriting
  • Writing v copywriting (part 1)
  • Writing v copywriting (part 2)

Marketing basics (5 Lessons)

  • Marketing funnel
  • Referral schemes
  • Marketing jargon
  • AIDA sample
  • AID-C-A

Grabbing attention (6 Lessons)

  • Activity: Count the dots
  • Activity: Writing headlines 1
  • Activity: Writing headlines 2
  • B2C and B2B copywriting
  • AI and copywriting
  • AI and research

Maintaining interest (3 Lessons)

  • Top-down v bottom-up copywriting
  • Turn it upside-down
  • Summary: Maintaining interest

Generating desire (3 Lessons)

  • FAB grid
  • FAB grid: completed
  • Selling to B2B customers

Prompting action (2 Lessons)

  • Calls to action
  • Eye tracking

Unique Selling Point (USP) (4 Lessons)

  • USP: A story
  • Activity: USP
  • USP: Example
  • Writing slogans

Print marketing (3 Lessons)

  • Assessing print marketing
  • Activity: Landscaper leaflet
  • Landscaper leaflet: Commentary

Digital marketing (2 Lessons)

  • Setting objectives
  • Screen v print

Writing web copy (3 Lessons)

  • Writing a homepage
  • Activity: IFA homepage
  • IFA homepage: Commentary

Beginner's guide to SEO (8 Lessons)

  • Beginner's guide to SEO (part 1)
  • Beginner's guide to SEO (part 2)
  • Description tags
  • H1 tags
  • Alt tags
  • Backlinks
  • Beginner's guide to SEO (part 3)
  • SEO summary

Managing your freelance copywriting business (3 Lessons)

  • Working process
  • Discovery process
  • Project management process

Finding business relationships (2 Lessons)

  • Finding clients
  • Finding JV partners

Marketing your freelance copywriting business (6 Lessons)

  • Packaging yourself
  • Tips for startups
  • Providing samples
  • Gathering testimonials
  • Your website
  • 8 marketing ideas

Setting your fees (4 Lessons)

  • How much to charge
  • Covering your expenses
  • Pricing tips
  • Cross-selling and up-selling

What next? (1 Lesson)

  • Next steps

Getting there

This is a video course commencing on Wednesday 15 June. On this date, you will receive access to the course to work through at your own pace. Access expires after 30 days.

You will also be invited to take part in a group Q&A Zoom session on Tuesday 5 July.

Alternatively, book Jackie’s live course on-site, in-house or on Zoom.


About Jackie Barrie

Your tutor trained as a journalist but has been a copywriter all her working life. She has lots of fascinating stories and insights to share…

After qualifying as a journalist, the only writing job Jackie could get was as an in-house copywriter at Freemans catalogue. She worked her way up to senior manager level before going freelance in 2001.

This depth of experience means there’s not much she doesn’t know about selling off the page and screen. She generously shares how to run a successful freelance copywriting business so you can avoid the mistakes she made and get a shortcut to success.

As well as writing for her own clients and mentoring other copywriters, she also speaks and trains across the world. Her clients range from corporates and marketing teams to small businesses and aspiring copywriters.

She’s renowned for using interaction in her talks and training sessions, to engage attendees and help embed the learning, whether that’s live online, on video or offline.

Jackie has also published books on marketing, networking, writing for the web, and icebreakers & energisers for speakers and trainers.



Testimonials

"I thought it was terrific - very clear and practical and delivered with such enthusiasm.” - Darren Slade

"I’m thoroughly enjoying your course. I love working with words, and your course ticks all my boxes. I can do it at my own pace (I work f/t and have children, so this is invaluable), and your style is so easy to digest. It doesn’t really feel like training to be honest, more like an informal conversation, like we’re in the same room. That might sound daft, sorry, but it’s true." - Cath Akins