Changing the metric: What attention time means for journalists


When it comes to knowing your audience and measuring success, pageviews and shares can only get you so far. There's a new metric on the block, and it's all about time.

In this week's podcast, Abigail Edge speaks to three experts about why journalists should care about time metrics:

jeff jarvis

Jeff Jarvis keynote from IJF15: 'To Hell With Mass Media'

Listen to CUNY journalism professor Jeff Jarvis give his keynote speech at this year's International Journalism Festival on new relationships, forms and models in journalism

nbc livestreaming mobile reporting

Why vertical video is becoming harder to ignore

If your videos have a mobile audience, it might be time to go vertical.

From local to national: Tips for covering elections in 2015

Journalists at local and national level share their advice for finding and telling stories in the best possible way

Posted by Alastair Reid on 10/04/15

The evolving ecosystem for media and news

Listen to Google's Richard Gingras discuss how we no longer consume media, but "we are within the media" at the Digital Innovator's Summit

Posted by Alastair Reid on 07/04/15

Tumblr: Behind the scenes with NPR, the Guardian and Washington Post

Three news organisations discuss how they build communities on the blogging platform and social network

Posted by Catalina Albeanu on 20/03/15

Are we seeing a new dawn in live video?

Livestreaming app Meerkat has lit up social media, but is it really any good? And what alternatives are there?

Posted by Alastair Reid on 13/03/15

Freelance finance explained

Top tips for staying on top of your finances as a freelance journalist

Posted by Paul McNally on 06/03/15

News, rumours and social media: Are we doing enough to stop lies online?

Social media is a vital source of information for news organisations but verifying claims and rumours is becoming increasingly difficult. How can the media address the issue?

Posted by Alastair Reid on 27/02/15

Snapchat Discover: From quick headline snaps to long-form videos

As Snapchat's Discover service is about to turn one month old, we catch up with two publishers to find out how their channels are going so far

Posted by Catalina Albeanu on 20/02/15

Expert advice for getting work experience in journalism

Want to know how to write a stand-out work experience application? Experts from Sky News and Trinity Mirror Regionals, along with the former head of recruitment for BBC News, share their tips

Posted by Abigail Edge on 11/02/15

Highlights from the recent news:rewired conference

Some of the brightest brains in digital journalism met at news:rewired in London this week to share their ideas and experiences.

Posted by Alastair Reid on 06/02/15

Should news organisations still bother making an app?

Social and mobile have come to dominate how the audience find their news, so is an app still relevant?

Posted by Alastair Reid on 02/02/15

How classrooms can be the research labs of journalism innovation

As journalism degrees can take years to complete, how can graduates still enter the newsroom with a digital edge? Here's how three journalism schools do it

Posted by Catalina Albeanu on 26/01/15

Eyewitness media and ethics in the wake of Charlie Hebdo

This week's podcast looks at how the recent terror attack in France was reported by news outlets using eyewitness media posted to Twitter, Facebook and Instagram

Posted by Abigail Edge on 19/01/15

Next >

Jobs board

read full job description People Reporter – independent.co.uk

Recruiting? Register to:

Manage vacancy postings, settings and users, and purchase a jobs bundle

Jobseeker? Register to:

Search and save jobs, upload your CVs, manage applications online

Freelancers for hire

image description
Tips for freelance journalists

Learn how to keep the wolf from your door

image description
Wiki glossaries

A-Z lists of online style tips and terms