Key considerations for media outlets looking to engage younger audiences

youtube generation

At a Westminster Media Forum event on Thursday, key figures from UK media organisations discussed how they have been strategically experimenting with their content and production techniques in order to engage with the millennial audience – those aged between 15 to 35 years old. 

This week's podcast highlights insights from a selection of the speakers, who are constantly learning how to grab the attention of younger audiences, and adapting the way they present stories accordingly. 

Our guests are:

man glass ceiling

Smashing the glass ceiling: Advice for women in journalism

What should be done to support women journalists entering the profession and to ensure they are fairly represented at a senior level in the newsroom?

mobile video

Why Periscope's latest updates may be useful for newsgathering

The live broadcasting app has now introduced a 'skip ahead' feature and will host replays on its global map

Why newsrooms should pay attention to data skills

How important is data in your reporting? This podcast looks at how news outlets can start getting more out of the data available

Posted by Catalina Albeanu on 06/11/15

Journalism is not a crime: Supporting press freedom by advocating for imprisoned journalists

How will imprisoning innocent journalists affect the fourth estate?

Posted by Caroline Scott on 30/10/15

The Wild West of social media: Key advice from news:rewired 'in focus'

What can journalists do to ensure they approach their sources ethically and what tools are out there to help them filter and verify user-generated content from social media?

Posted by Mădălina Ciobanu on 23/10/15

How Instagram is giving publishers an 'authentic insight' into their communities

As Instagram turns five, we speak to BBC and CNN International about their use of the platform and how they're using it to source and distribute stories

Posted by Mădălina Ciobanu on 16/10/15

How to become a games journalist

Advice for young journalists looking to enter the games industry

Posted by Caroline Scott on 09/10/15

Tips for student journalists at the start of the academic year

Journalism course leaders share advice for students on making the most of the course and the networking opportunities universities offer

Posted by Catalina Albeanu on 02/10/15

Why the use of chat apps in news should be based on a 'human algorithm'

As more communities embrace private messaging apps, how can media outlets best reach them on these new platforms?

Posted by Madalina Ciobanu on 25/09/15

Reporting on the refugee crisis for the mobile generation

This week we look at how news organisations are reporting on international news, using Periscope and Snapchat

Posted by Caroline Scott on 18/09/15

How to get into technology journalism

What young journalists need to know about the beat

Posted by Catalina Albeanu on 11/09/15

What's next for publishers on Snapchat Discover?

As three new publishers join Snapchat Discover, we look at how Sky News has been using the feature since it launched in January and how Mashable is planning to use it for mobile-first storytelling

Posted by Mădălina Ciobanu on 04/09/15

How important is accreditation when choosing a journalism course?

This podcast looks at what some accredited courses teach in the UK and explores the value of accreditation after graduation

Posted by Catalina Albeanu on 28/08/15

One year on from James Foley's murder: Are conflict reporters any safer?

The brutal murder of freelance journalists in Syria last summer shocked the world. So are journalists any safer now, and what should reporters and news organisations be doing to ensure their safety in conflict zones?

Posted by Alastair Reid on 21/08/15

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