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We want to hear from you: how advanced is your user needs strategy?

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Please fill out our survey on how far along you are in implementing user needs in your newsroom (even if that is ground zero)

Oliver Rouane-Williams, founder of Ipswich.co.uk, on breaking the status quo of local news

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Support from local businesses has enabled the radically different news outlet hire two unique roles: a civic pride reporter and a community impact reporter

How journalists can start creating a personal brand online

As our work and home lives merge on social media, what do reporters have to remember when posting and networking on different platforms?

20 trailblazing women in journalism

Interviewers at the top of their game, stars to watch, digital maestros and strategic masterminds - a few of our top picks of women paving the way for others

Jakob Moll, international director of Zetland, on expanding into Finland and beyond

The Danish media outlet has made a good head start in its neighbouring Nordic country, securing 13k annual memberships in a crowdfunding campaign

Podcast articleSupporting Southport's recovery after tragedy, with Andrew Brown of Stand Up For Southport

The Merseyside holiday town is trying to reclaim its identity as a place of happy memories after witnessing three horrific murders and riots. How can news providers help the local community get back on its feet?

Jobs board

Reporter on European news desk

One of the largest enterprise tech news websites seeks a reporter with a track record covering tech industry sectors to join its European editorial team

PR of the week

UK's Cargo force becomes first in the world to offer free 10kg shipping to India to celebrate ICC Trophy victory

Cargo Force stuns the world: free 10kg shipping to India in celebration of ICC Trophy victory – offer ongoing until Sunday, 16 March!

Freelancers for hire

Features

The four-step subscription lifecycle: engagement, conversion, retention and win-backs

How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks

Why user needs-focused articles perform better

The user needs concept is getting a lot of attention but is it really working? Ringier Media International and smartocto set out to find out

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John Thompson