Podcast articleThe changing relationship between news organisations and their audiences


At our latest newsrewired conference in London last week (7 March), we concluded the day with a discussion on how the relationship between news organisations and their audiences has evolved, and how publishers are involving their communities more in the editorial process beyond just expecting them to read or share an article once it's finished.

Speakers from De Correspondent, the Financial Times and explained how they work with their readers, from involving them in the reporting, to peer-reviewing stories and creating opportunities for fruitful participation in the comments.

They highlighted some of the topics and projects they have worked on with their audiences, as well as the questions they use to guide their approach to audience participation and how they think of measuring impact.

In this week's episode we hear from:

Check out for more coverage of the event.


'You need to foster belonging, not exclusivity': Membership lessons from De Correspondent

'We treat members as curious individuals who actively participate'

peter stewart

'Look for the sweet spot between news and context' – How to make your live streams more engaging

Advice from newsrewired for avoiding 'long, rambling, open-ended, ill-prepared videos'

5 iOS apps for creative mobile storytelling

Marc Settle, smartphone trainer, BBC Academy, lists some of his go-to apps, as well as some of his new finds

Posted by Holly Etheridge on 13/03/18

New automated tool at Reuters helps its 'cybernetic newsrooms' find stories in data

Launched today, Lynx Insight was developed after a consultation with journalists and helps surface facts and newsworthy items from the newswire's data

Posted by Catalina Albeanu on 12/03/18

10 projects and opportunities covering women's issues around the world

Following International Women's Day, add these stories to your weekend reading list

Posted by Catalina Albeanu on 09/03/18

The benefits of using voice-controlled devices for news distribution

Smart speakers have had a fast adoption rate, but are they a good vehicle for news delivery and storytelling?

Posted by Aimee Louise Gabay on 08/03/18

#newsrw: How to follow along with newsrewired

Our 21st event will discuss the latest trends in digital journalism, including memberships and audience engagement, live video online, mobile storytelling and news on voice-controlled devices

Posted by Mădălina Ciobanu on 07/03/18

Podcast articleHow Politico is championing empowerment through its Women Rule project

As the franchise comes to Europe, Carrie Budoff Brown, editor of Politico, explains why discussions about women in business and politics are needed now more than ever

Posted by Caroline Scott on 06/03/18

Women's Advancement Deeply is using WhatsApp to let readers experience the lives of women in developing countries

The experiment will run on International Women's Day, giving people an insight into the life of women in Myanmar, Nigeria and Pakistan

Posted by Mădălina Ciobanu on 05/03/18

Applying for the Digital News Initiative Innovation Fund? Here’s Google’s advice

Ludovic Blecher, head of the DNI fund, gives his tips to those looking for financial support for their projects

Posted by Caroline Scott on 02/03/18

The Startups for News pitch battles have started

You can now vote for your favourite startup that offers an innovative solution or service to newsrooms

Posted by Catalina Albeanu on 01/03/18

Podcast articleThe Guardian Mobile Innovation Lab built an audio player to make podcast listening on mobile more interactive

The Lab's Sasha Koren and Alastair Coote explain how they designed a mobile web player that integrates audio and visuals

Posted by Mădălina Ciobanu on 01/03/18

How audio journalism can boost engagement

Data indicates that NOA's listeners love opinion and analysis style pieces, and a news-centric headline is unlikely to attract as much traffic

Posted by Guest author on 28/02/18

5 ways newsrooms covered the Winter Olympics 2018 with interactives and data visualisations

Graphs, illustrations, and conversational interfaces have all featured in publishers' coverage over the past few weeks

Posted by Vanessa Kress on 28/02/18

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