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The four-step subscription lifecycle: engagement, conversion, retention and win-backs

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How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks

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Podcast articleHow to listen to people who avoid the news, with Shirish Kulkarni, Abdi Yusuf and Rhiannon White

“If you want people to trust you, do trustworthy things," say the organisers of a six-month project between BBC and Media Cymru to understand why marginalised groups do not engage with journalism

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Algorithms are the new gatekeepers of information. The news industry needs to get its act together

Influencers and AI are becoming prominent sources of news and misinformation. Since regulation and self-regulation are not working, has anyone got any better ideas?

Why user needs-focused articles perform better

The user needs concept is getting a lot of attention but is it really working? Ringier Media International and smartocto set out to find out

Posted by Em Kuntze, Dmitry Shishkin on 25/02/25

15 portfolio and publishing platforms for freelancers

2025 is all about building your brand. Get your work online and show commissioning editors what you are made of

Posted by Marcela Kunova and Jacob Granger on 24/02/25

Podcast articleLaura Bartlett: 'Dragons' Den rejection led me to building a successful media brand'

The popular TV show for aspiring entrepreneurs tore a lifestyle magazine business pitch to shreds 12 years ago. But the young founder used the feedback to create a better publication, which she recently sold for a sum that set her up for life

Posted by Jacob Granger on 20/02/25

Can AI help overcome biases and shortcomings in data journalism?

Proceed with caution, but the technology known for hallucinations could help journalists when their data is missing, biased or lacking nuance, according to BBC experts

Posted by Jacob Granger on 19/02/25

16 free sources of data on the media industry

Understand the latest trends facing the news sector, social media and more - perfect for journalists, speakers and students alike

Posted by Jacob Granger on 18/02/25

Six tools to elevate your data storytelling

Create visually striking charts and graphs that take your data-led reporting to the next level

Posted by Pragya Malhotra on 17/02/25

15 tips for cleaning up your LinkedIn profile

Give your account the spring cleaning it deserves and get the most out of the platform's potential for networking, job hunting and researching

Posted by Damian Radcliffe on 14/02/25

9 tips for self-editing every journalist needs to know about

Even a small typo can turn readers away. More serious errors might erode trust in your coverage and spark public criticism

Posted by Cristiana Bedei on 13/02/25

It is time to rethink the media sustainability model

If you are freaking out about the Trump administration ending USAID funding for newsrooms around the world, you may be asking the wrong question

Posted by Marcela Kunova on 12/02/25

29 English-language news outlets in Europe to follow

Burst your national news bubble and seek out international news reported by people with local expertise, contacts and understanding

Posted by Catherine Edwards on 10/02/25

The sports journalism career path has changed and teaching must follow suit

Young reporters need to learn how to tell stories fairly, accurately, and compellingly, regardless of who is employing them - news outlets, or as is increasingly the case, sports clubs

Posted by James Mahon on 07/02/25

Podcast articleCommunity engagement 2.0, with Anita Li of The Green Line

Discover a four-step process that can help your nearest and dearest readers not just engage with the news, but engage with the world around them

Posted by Jacob Granger on 06/02/25

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