Credit: Image by florianric on Flickr. Some rights reserved

Update 6 April 2021

This post is from 2015 and things have changed a lot over the past six years. We updated to remove tools that are defunct or no longer useful to journalists, and added a handful more to help you stay up to date with the latest developments.

Tools have always come from the need to carry out a specific task more effectively. It is one of the main differences between human beings and the rest of the animal kingdom. We may still be slaves to the same old evolutionary urges but we sure know how to eat noodles in style.

In journalism, an abstract tool for uncovering the most interesting and insightful information about society, we can generally boil the workflow down to four stages: finding, reporting, producing and distributing stories.

So with that in mind, here are some tools which will – hopefully – help you carry out your journalism tasks more effectively.

1. Advanced Google Search

A somewhat simplistic start to the list, maybe, but Google has many tricks that every self-respecting journalist should be taking advantage of.

While it is very good for a spot of online shopping, journalists need to learn a few tweaks and tips to improve their searching with the use of search operators.

Some Google search operators from

The site search function (e.g. " tools") is probably the most powerful here, especially when combined with other search operators like filetype: or inurl: to find information that might be locked deep in the rabbit's nest of a government website.

Check out this guide from ahrefs and another from Moz for some detailed examples and think how they could apply to your work.

2. Advanced Twitter search

As with Google, every journalist should have some basic understanding of the merits of Twitter for finding tips and stories, but there are some power tools out there that can do the hard work for you. Chief among them? Tweetdeck.

Tweetdeck's main strength comes from being able to watch a large number of customised Twitter feeds, based on lists or searches. You can create your own lists of Twitter accounts around specific beats if you so wish, or follow those created by others and have them displayed together side-by-side to track the Twitter chat.

Twitter has a Google-style list of search operators as well, which can be combined to find niche corners of the 6,000 Tweets per second that could be the start of your next story.

Twitter search operators, from

Twitter search operators, from

Vogue's global senior director of audience development, social media and analytics (and technology editor) Sarah Marshall has penned one of the most comprehensive guides to Twitter search out there and is worth bookmarking, sharing, printing off and, if prone to forgetfulness, tattooing on your forearms. It is that good. Check it out.

3. TinEye

Unfortunately for reporters, one of the internet's favourite pastimes is making up rumours and faking photos.

This image supposedly from Hurricane Sandy is impressive at first glance but ultimately fake

Are you 100 percent sure that image posted on Twitter is really of the flooding in Texas? Or the picture on Facebook shows people suffering in the heatwaves in India?

Whole books have been written on various verification tools and techniques, but the first port of call should always be TinEye, which scours the web for the first time an image was used online.

Check out Google's reverse image search as well, just as a back up, as some recent anecdotal grumblings allege TinEye is not always as reliable as it once was.


The vast amount of public and private data available in the 21st century is inescapable, and can hold the key to an immeasurable number of news stories and sources.

DataPortals is essentially a global database of databases, with more than 590 sources of data from every corner of the earth.

Screenshot from

Screenshot from

However, not every country has strong open data laws, so do not expect full access everywhere.

Google Public Data is also worth exploring as a quick way to access specific datasets from large global institutions as well.

5. Tabula

PDF files have traditionally been the darling of institutional research departments and the bane of a data journalist's life.

Thankfully, public bodies in the UK now have to abide by the request to release information in a specified file type, but for everyone else who has to piece together PDF tables into a spreadsheet by hand: meet Tabula.

Simply upload a PDF, select the relevant table and Tabula will do the rest, serving up the dataset to download and work with much more easily.

6. DataWrangler

Ok it might not be all that simple, PDF tables and datasets in general are regularly full of holes, spelling mistakes and formatting disasters that will quickly put an end to any attempts to assess the data.

So DataWrangler will automate the cleaning process for you and even suggest edits to make data easier to work with.

There is a handy video tutorial on the site to guide you through the process and, if you want to get more detailed, programs like OpenRefine is worth checking out too.

7. Signal

Funny story: Glenn Greenwald received an anonymous email in early 2013 from a source wishing to discuss a potential tip, but only if communications were encrypted. Greenwald did not have encryption. The source emailed a step-by-step video with instructions to install encryption software. Greenwald ignored it.

The same source, a now slightly frustrated Edward Snowden, contacted film-maker Laura Poitras about the stack of NSA files burning a hole in his hard drive. Poitras persuaded Greenwald that he might want to listen, and the resulting revelations of government surveillance is arguably the story of the decade so far.

The lesson? Learn how to encrypt your email. Signal is one of the most used encryption tools, popular with both Snowden and Poitras. If you want to go more niche, Mailvelope is a good option with a worthwhile tutorial for PGP encryption, the same as the NSA used.

8. FiLMiC Pro (mobile app)

The FilmicPro interface

A well-trained journalist with the right gear can now do the jobs of a whole team from the 1990s, and although you may not need to be a one-person news publishing machine, it is worth having a grip on some of the basics.

FiLMiC Pro is an industry standard for video on a smart phone, with a movable reticule to determine focus and exposure, sound meter, battery and disk space monitors, and more.

9. Camera+ (mobile app)

Taking photos with Camera+

Just as with shooting video, a smartphone's native camera app is good but could be better.

Camera+ has similar reticules options as FiLMiC Pro, more advanced exposure options as well as the kind of shutter speed and macro options you would normally find on a professional camera.

10. InfluenceGrid

Many social stories start on TikTok and this tool can help you unearth what issues people care about in different countries, if you consider dance videos as issues. You can look up TikTok accounts by location, account size or engagement rate which can help you decide whether a story is worth pursuing.

11. oTranscribe

There are two reasons why people on work experience are often told to transcribe interviews by senior editors: firstly, it gives them an insight into the interviewing process from a seasoned reporter, and secondly, it is really bloody boring.

For those of us without an intern to bother, oTranscribe helps to streamline the process. Just drop your sound file into the web app and start typing, using shortcut keys to pause, rewind or slow down the audio.

It will change your life. Seriously.

12. DataWrapper

Because of the server-crushing demand for DataWrapper's graph and chart hosting service, users now have to pay if they want the option to embed these data visualisations, but for ease of use it is still worth exploring and you can download the graphs to use online.

Once you have got the dataset you want to visualise, just copy and paste from the spreadsheet into Datawrapper, check everything is present and correct and choose the type of chart you want.

screenshot from data wrapper
Some of the chart options available in Datawrapper

There are options to tweak and customise the display, and more complex visualisations may take some more work, but Datawrapper can churn out a sharp, interactive chart that is ready to go in a matter of seconds.

13. Echosec

Echosec is one of a whole range of sites and services that help people search for geolocated posts on social media.

Screenshot from Echosec

In short, the free service lets you draw a shape around a certain area on a map and the software will return all the tweets posted to that location within a specified time period. Add the 'premium' service and Echosec opens up other social networks like YouTube, Sina Weibo and more.

Picodash (previously GramFeed) is a good alternative option. Alternatively, this guide by GIJN contains all you need to know about searching like a pro on Instagram.

14. StoryMap.js

One of the Knight Foundation's many free storytelling tools, StoryMap.js does exactly what it says on the tin, letting you embed text, pictures or video in a map and displaying the details as an accompanying slideshow.

Screenshot from
Screenshot from The Washington Post's StoryMap on Islamic State

The Washington Post used StoryMap to great effect to illustrate Islamic State's march through Iraq and Syria, but the software is free and easy to use for any situation where a story needs an extra layer of geographic context.

15. SourceBottle

Looking for a source that is the right fit for your story is incredibly time-consuming. Services like SourceBottle allow you to send out a call for experts as well as people for your human-interest stories. You can find similar services on Find Your Expert, Help a Reporter Out, and ResponseSource.

16. Flourish

We get it - not everyone can code but that should not stop journalists from adding data visualisation to their reporting. With Flourish, you can create pretty good charts, maps and interactive stories from templates and help your readers digest complicated data. Here is a handy guide on getting started.

17. GIF Brewery

GIFs have been an internet staple for as long as the software was available, but BuzzFeed have brought them into the publishing mainstream in terms of telling stories.

It does not all have to be cats and reactions though (although they sure are fun), but GIFs can illustrate a quick segment of a story in the same way a video might, but in a less intrusive manner.

Screenshot from Gif Brewery
Making a GIF for a recent article about The Wall Street Journal's use of virtual reality

GIF Brewery is the tool of choice at BuzzFeed for creating GIFs, and all you have to do is upload a portion of video, trim it to the segment you want looped, set the properties (frame rate, speed, etc) and export. Giphy is another popular gif-making tool.

Like with any medium, it is worth exploring how others are using GIFs best to see how they might fit into your storytelling process, and remember to respect copyright or risk getting sued into oblivion.

18. BuzzSumo

When a lot of news organisations still rely on web traffic as a business model and see much of that traffic coming form social media, it helps to understand what may or may not be popular across social networks.

BuzzSumo lets users explore the most shared content from various websites in certain time periods; trending topics for certain areas and the specific influencers for certain topics, with a range of add-ons included in the premium service.

Well worth getting to know if you are an editor or freelancer looking to get an idea of what is popular among the readership of certain titles.

19. CrowdTangle Search

If you are looking specifically at Facebook, Instagram, Twitter or Reddit, this search tool from Facebook is your friend. You can simply enter a keyword, hashtag or URL and filter the posts by platform, timeframe, country and similar. You can also sort the results by interactions, most comments or most shares.

The search result now also includes images, in what they are calling 'Meme search'. Here are some super helpful tips on how to use CrowdTangle and Tweetdeck from social media consultant Kevin Donnellan.

20. Riddle

With such a weight placed on 'engagement' as a concept in digital journalism now, but a contradictory level of despair attached to the cesspit of hate and nonsense in many comments sections, it is a wonder some community editors sleep at night.

Quizzes, polls and surveys can all help to let readers vent their opinions and be involved in a story, while setting clear boundaries in how that engagement can take place. Riddle makes the process even easier by having set, embeddable formats that can be quickly completed and added to the end of articles.

For example:

This article is based on a talk given at the Digital Journalism Days conference. Accompanying slides are viewable here and accompanying resources and links are available in this Google Doc. As always, feel free to recommend any other tools in the comments below.

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