Successful freelance journalism
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When times get tough, it's wise to use your existing skills to add a new income stream. Commercial copywriting is always in demand, and can be highly paid.

Words are the tools of the trade for both journalists and copywriters. You still have to write economically, on budget, and to a deadline, but writing journalistic copy is like building a home to live in, while copywriting is like building a house to sell.

Course description

This course will highlight the key differences between writing journalistic copy and writing commercial copy.

Led by Jackie Barrie, who originally trained as a journalist but has worked for over 30 years as a copywriter, the course is highly interactive, with hands-on practice and feedback.

Delegates will gain a thorough understanding of copywriting for different formats, as well as how to find copywriting clients – and get paid.

What you’ll learn:

  • Traditional marketing theory and useful marketing acronyms to help sell your service and your clients' services
  • 12 point checklist for marketing communications – you’ll never look at an ad the same way again

  • 10 tests for effective copywriting, 28 'power' words for headlines, and 25 copywriting tips, tricks and techniques you can turn to for future inspiration

  • The difference between writing for screen and writing for print, plus everything web copywriters need to know about search engine optimisation (SEO)

  • The business of copywriting, including how to find clients – and get paid

  • The unbelievable benefit that copywriters enjoy and journalists LOVE! (Clue: It’s to do with payment)

  • Links to further resources where you can join other copywriters for mutual support.

Come and learn how to transfer your skills to the ‘dark side’! It may be brighter than you think.

Skill level:

Open to all abilities.

For more details, to suggest a course, or to express interest in becoming a trainer please contact us.

Terms and conditions.

See more training courses or find out about our range of in-house training options.



Getting there

This course will be held at The Bridge, 73-81 Southwark Bridge Road, London, SE1 0NQ.





About Jackie Barrie

Jackie has worked as a copywriter for more than 30 years, both in-house and freelance.

A trained journalist, she has run training courses across the UK and Europe, for clients ranging from corporates and marketing teams to small businesses and aspiring copywriters.

Jackie has also published books on marketing, networking and writing for the web.



Testimonials

"This is an extremely useful and clear course for journalists hoping to re-invent and market themselves as copywriters. Jackie is experienced, knowledgeable and engaging. A no-b******t guarantee!”
Christabel Smith

"I was probably guilty of thinking that the side of the course focusing on business would be of more use to me than the side focusing on copywriting techniques. In fact, the opposite was true; I realised that the writing side is in many ways extremely different, but the methods for finding clients broadly similar.

Jackie was extremely affable and very approachable, and I wouldn't hesitate to recommend this course to others. I found it really informative, and it has definitely given me the impetus to properly crack on with copywriting as a potential profession."
Oliver Ricketts

"I just want to say a big thank you for the Copywriting for Journalists course. I don't think I have ever learned so much in one day, and now feel inspired to take my career in an exciting new direction.”
Tim Nixon

"A belated thank you for Copywriting Course I attended with you. I found it absolutely invaluable and wasted no time in getting stuck in! I’ve just landed my first proper client."
Lucy Banwell