copywriting for freelance journalists

When times get tough, it's wise to use your existing skills to add a new income stream. Commercial copywriting is always in demand, and can be highly paid.

Words are the tools of the trade for both journalists and copywriters. You still have to write economically, on budget, and to a deadline, but writing journalistic copy is like building a home to live in, while copywriting is like building a house to sell.

Course description

This course will highlight the key differences between writing journalistic copy and writing commercial copy.

Led by Jackie Barrie, who originally trained as a journalist but has worked for over 30 years as a copywriter, the course is highly interactive, with hands-on practice and feedback.

Delegates will gain a thorough understanding of copywriting for different formats, as well as how to find copywriting clients – and get paid.

One delegate said: "This course should be called 'Find out how to get paid lots of money and not get treated like sh*t.’"

Jackie is accomplished at delivering an engaging training experience both remotely and in person. So, whether you attend the course in London or live via Zoom video link, the level of interaction and quality of learning outcomes are the same.

What you’ll learn:

  • Traditional marketing theory and useful marketing acronyms to help sell your service and your clients' services
  • 12 point checklist for marketing communications – you’ll never look at an ad the same way again

  • 10 tests for effective copywriting, 28 'power' words for headlines, and 25 copywriting tips, tricks and techniques you can turn to for future inspiration

  • The difference between writing for screen and writing for print, plus everything web copywriters need to know about search engine optimisation (SEO)

  • The business of copywriting, including how to find clients – and get paid

  • The unbelievable benefit that copywriters enjoy and journalists LOVE! (Clue: It’s to do with payment)

  • Links to further resources where you can join other copywriters for mutual support.

You will also receieve personalised feedback on your copy one month after the course.

Come and learn how to transfer your skills to the ‘dark side’! It may be brighter than you think.

Getting there

This is an online course running as two 3.5-hour Zoom sessions running from 9.30am to 1pm. Start and end times may vary due to scheduling.

About Jackie Barrie

Jackie has worked as a copywriter for more than 30 years, both in-house and freelance.

A trained journalist, she has run training courses across the UK and Europe, for clients ranging from corporates and marketing teams to small businesses and aspiring copywriters.

Jackie has also published books on marketing, networking, writing for the web, and icebreakers & energisers fo speakers and trainers.


"I thought this course was expensive when I booked. After completing it, it seems a steal. More densely packed than a commuter train full of rye bread, I finished up exhausted but enthusiastic and confident about starting out as a copywriter."
Nione Meakin

"You want to be a copywriter? Jackie will show you how."
Carl Yaxley

"If you're looking for a no-nonsense introduction to copywriting, this course is for you."
Gareth Rees

"I didn't have a lot of confidence in my copywriting as I was 'self taught'. The course reassured me I was on the right track, and – most importantly – what my words are worth."
Rosalind Ryan

"If you're a journalist and think you know how to do copywriting, think again. You need this course to bridge the gap before you write. A day well spent."
Rob Campbell

"Jackie was clear, concise and demystified the world of copywriting. The advice was straightforward and Jackie was also very entertaining."
Jane Clinton

"Jackie was an excellent course leader and an obvious expert in her field. She covered so much ground in one day and has given us the perfect foundation for a copywriting career."
Shaun Curran

“Jackie Barrie’s course boosted my confidence in my copywriting ten-fold!”
Lucy Fry

"Fantastic intro to copywriting - never thought it could be so creative and interesting."
Harriet Hernando

"Breaks down the elements of copywriting and builds your confidence to go out there and do it."
Deborah Wald

"Since taking your 'Copywriting for Freelance Journalists' course last year, I've now set up my own copywriting business…thanks again for a brilliant course which gave me the confidence to launch myself into the world of copywriting after 20+ years as a journalist and PR.” Lucy Banwell