A look at just some of the ways news outlets are making use of augmented reality technology in editorial and advertising
The Wikitude augmented reality browser in use in London
It's not just about watching a video or having a 3D experience. All that stuff is cool but there's also action the reader can take using ARHugh Mark, the Times
It's not just about watching a video or having a 3D experience. All that stuff is cool but there's also action the reader can take using AR
Primarily we look first to serve our best customers, our readers, our members, and so I think the content experience is primaryEmily Smith, LA Times
Primarily we look first to serve our best customers, our readers, our members, and so I think the content experience is primary
I think although you still have to tell people what to do within an AR sense, I think the benefits of the AR, the way it brings things to life in a way QR perhaps cannot, I think that just gives it that edgeMark Challinor, the Telegraph
I think although you still have to tell people what to do within an AR sense, I think the benefits of the AR, the way it brings things to life in a way QR perhaps cannot, I think that just gives it that edge
Geo-tagged content for local publishers would seem a really logical next step, particularly with the arrival of very focused, targeted, hyperlocal advertising modelsSarah Hartley, Talk About Local
Geo-tagged content for local publishers would seem a really logical next step, particularly with the arrival of very focused, targeted, hyperlocal advertising models
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