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• Search engine optimisation is having a detrimental effect on news headline style, reports Steve Lohr for the New York Times.
Thirty per cent of new site traffic is generated by search engines, Mr Lohr writes, but the algorithms used by search engines won't pick up "wit, irony, humour or stylish writing".
CBS Digital Media president Larry Kramer told Mr Lohr that all news organisations are struggling with this issue.
"There's nothing wrong with search engine optimisation as long as it doesn't interfere with news judgment. It shouldn't, and it's up to us to make sure it doesn't. But it is a tool that is part of being effective in this medium."
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