Closerdiets.com launched today, as a subscription service, offering tailor-made healthy eating and weight-loss plans.
The move is part of Emap's plan to diversify and use its key brands over a range of platforms.
Emap claims the launch is in response to a surge in interest in celebrity diets and the increasing popularity of online diet clubs.
It hopes to build on the celebrity-endorsed diet and fitness plans run in the magazine.
The launch will also bring a diversification of Emap's revenue stream beyond advertising and sales alone.
As part of this digital expansion, Emap Communications, its B2B division, also announced today that it has acquired AME Info - an online business news and information service in the Middle East - for an initial fee of $24 million.
The Closer move follows NatMags announcement last week that it would expand by appointing a managing director for its digital portfolio and launching new online versions of Cosmopolitan, Good Housekeeping and Country Living.
Jane Johnson, Closer's editor, said: "Closer magazine's loyal readers look to us for their healthy eating and fitness advice, and we have transformed the bodies of countless celebrities on special Closer weight-loss plans."
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- UNESCO-ICFJ report: three quarters of women journalists experience online violence
- Thomson Foundation supports mobile journalists in the Middle East and Africa
- How international collaboration helps investigative journalists overcome challenges
- Social media in the Middle East: five trends journalists need to know about
- Beginner's tips for reporting from the Middle East
