Kuwait and Saudi Arabia respondents were the least likely to engage with news storiesCredit: Mike Traboe on Flickr. Some rights reserved
The study of social media habits in 10 countries around the world, by media intelligence firm Kantar Media, found 35 per cent of British people read the comments on online news stories, and just 12 per cent would consider posting a comment themselves or submitting their own article.
The top three countries for reader engagement were Brazil, Argentina and Mexico - where between 41 and 47 per cent of respondents said they paid attention to user-generated material and about a quarter said they would post their own comments.
Kuwait and Saudi Arabia came bottom for the percentage of internet users submitting comments on newspaper websites - with eight and five per cent respectively.
The report's author, Geoff Wicken, said in a release: "Today's digital world has enabled consumers to move from being passive recipients of news coverage to playing an interactive role in how news is distributed.
"Savvy publishers understand that they need to encourage and engage with people providing content.
"At the same time, as demonstrated by our research, it is critical for global publishers to adapt their strategy by region. The trust that people have in online content differs country by country. This is a key consideration for publishers wanting to incorporate material from users."
Free daily newsletter
- 'Know how to fail fast and to thine own self be true' – Q&A with WSJ's Carla Zanoni
- Tip: Check out this guide to verifying images using Google Earth
- 3 key research findings about social media usage in the Middle East and North Africa
- Tip: Learn how to better protect your social media accounts
- Distributed news: The Vox way of getting stories out to 6 social platforms