A look at how and why news outlets are offering personalisation across digital platforms, as well as some of the lessons and challenges to consider
People did want to know what the editorial take was on the important stories of the day, but they also then wanted to go straight to the content that they were really interested inBede McCarthy, Financial Times
People did want to know what the editorial take was on the important stories of the day, but they also then wanted to go straight to the content that they were really interested in
They don't really want something that's so personalised to them they're the only people that know about itAnthony Sheehan, Near You Now
They don't really want something that's so personalised to them they're the only people that know about it
In most cases news sites can't compete with Twitter in term of serving up great content from many sources, but they can do something else; provide great writing, analysis, comment, a tone that connects and do a much better job of recommending other relevant materialNic Newman, digital strategist
In most cases news sites can't compete with Twitter in term of serving up great content from many sources, but they can do something else; provide great writing, analysis, comment, a tone that connects and do a much better job of recommending other relevant material
Search is personalised, social media is personalised, we've got to take that into accountDr Neil Thurman, City University London
Search is personalised, social media is personalised, we've got to take that into account
It's very important to use the technology to make sure people are seeing more of the kind of content that they're interested in, but also keep an element of serendipity and an element of discovery within the apps or within the websiteBede McCarthy, the Financial Times
It's very important to use the technology to make sure people are seeing more of the kind of content that they're interested in, but also keep an element of serendipity and an element of discovery within the apps or within the website
There's a suggestion that there's a relationship between giving people more and different types of features that they can make the site their own, and their willingness to pay for itSteve Schifferes, City University London
There's a suggestion that there's a relationship between giving people more and different types of features that they can make the site their own, and their willingness to pay for it
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