The Wolverhampton-based paper has launched 'Express & Star 24', a print, online and smartphone package at £2.34 per week. As VAT applies to the digital-only package, it is more expensive at £2.81 a week.
Breaking news is still available on Express & Star's website but other content, such as photo galleries, match analysis and real time traffic and travel is no longer free and will only be available on the paid-for "premium" site and the new "intelligent '24' app" for iPhone and iPad.
When the Express and Star announced the launch of a new "premium" website last month, deputy editor Keith Harrison said expressandstar.com would continue to publish "edited highlights" of the day's breaking news on the free-to-view front page of the site.
At that time Harrison told Journalism.co.uk that if successful the part-paywall would be rolled out across the Midland News Association group, which includes the Shropshire Star.
According to ABC, the Express & Star recorded an average daily print circulation of 116,992 in the second half of 2010
Expressandstar.com had 581,528 monthly unique users in the same period - a year-on-year increase of 15.5 per cent.
Free daily newsletter
- Say why you #LoveLocalNews
- 'Coronabump' provides an opportunity for news outlets to grow loyal audiences
- What will determine the survival of local news?
- How can we make local, independent journalism sustainable in 2020 (and beyond)?
- How news organisations in Asia-Pacific are getting readers to pay attention