According to the World Press Trends report, more people are reading the news than ever before – but news outlets need to improve audience engagement to make their businesses sustainable
Unless we crack the revenue issue, and provide sufficient funds so that newspapers can fulfill their societal role, democracy will inevitably be weakenedLarry Kilman, WAN-IFRA
Unless we crack the revenue issue, and provide sufficient funds so that newspapers can fulfill their societal role, democracy will inevitably be weakened
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Balance quality content with strategic growth
A new report by FT Strategies and smartocto reveals how newsrooms are increasing relevance, engagement and revenue by focusing on why readers consume news rather than what journalists think is important
The Scandinavian media company is using innovative tools, including bullet-pointed explainers embedded in crime stories, to rebuild trust among young audiences and counter growing news avoidance
How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks