This intensive online course will give any content creator, be they in journalism, marketing or PR, the skills upgrade they need to succeed in digital publishing.

The course will cover the core skills everyone needs to make the most of the opportunities in digital and teach you how to employ your existing skills effectively online. The trainer will give you clear, jargon-free examples of how to optimise your content for search engines and social platforms and how to shape it for online readers.

We will also cover the use of analytics and explain the measures that really matter to you as a content creator.

We will then touch on the basic multimedia skills that you can easily develop to make you stand out from the crowd.

The course will be delivered in four sessions over four weeks, with online feedback and discussion between sessions.

The course will teach you:

  • How to write for digital.
  • When and how to optimise your copy for social platforms.
  • When and how to optimise your copy for search engines (SEO).
  • Using social media for research and contact-building.
  • Using basic analytics to improve what you create.
  • The basics of multimedia.

Getting there

This online course will take place over four, 90 minute sessions on Wednesday 3, Wednesday 10, Wednesday 17 and Wednesday 24 February 2021. Start and end times of each session will be confirmed in an email the week before the course starts.

About Adam Tinworth

Adam Tinworth has more than five years' experience in training journalists in social media, SEO and digital journalism.

A journalist for 20 years and a blogger for 10, Adam now works as a consultant and trainer in digital journalism, social media and content strategy.

He is a visiting lecturer at City, University of London on the journalism MA course.