Storify curation tool Storination to offer white label option

Storination, a top level curation tool that allows users to collate a group of Storify stories around a topic and encourage others to add to the storyboard, is to offer publishers a white label option to integrate into sites.

The white label option was launched in private beta last week and is being tested.

Storination, which aims to encourage "hyper-social journalism" launched in private beta in December and invited its first users last month. It is free to use but brands and sites that want to use the white label option will pay.

After requesting an invite and being approved, users can add collections of Storify stories, like this group of Storify reactions to the French presidential television debates by the successful candidate François Hollande.

Storify, a free tool to allow you to create a narrative by pulling in tweets, YouTube videos, Flickr photos and other content shared on social media, has become a favourite of digital journalists as a way of online storytelling; Storination offers a way of bringing them together onto a single page, like this one curating the Storify's from the Obama election team. 

But chief executive of Storination François Laforestrie told Journalism.co.uk the platform may add other sources in addition to Storify.

For the moment Laforestrie feels "Storify is the typewriter of the future" as it allows journalists to "publish content in a new way".

Storination has also just released a new version of the beta platform, increasing the number of templates users get to choose from to 10.

The platform is still private and currently testing for a range of brands and bloggers including Def Jam Recordings, Live Nation, ESPN, National Association of Black Journalists (NABJ), and the Paris Music Festival.

From his base in France, Laforestrie told Journalism.co.uk how the idea of mixing and curating Storifys came from his background in the music industry. He hopes to give journalists and others the ability to mix stories in the same way as DJs mix music.

"When we discovered Storify it was like finding the tools you need to select, search and mix the best content from the social web."

"We put style in Storify," he added, saying by using Storination, users are like museum curators. Storify provides stories, Laforestrie said, and the curator can then collect these in Storination which acts as a showcase for the best content.

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