News sites and broadcasters will be able to carry multimedia content on websites without any serious investment in staff or technology the world's largest news agency - Associated Press - claimed this month.

AP has teamed up with RealNetworks to launch AP Streaming News to give AP members easy access to a multimedia 'real-time' audio and video news service. RealNetworks is 'the leading provider of streaming audio and video for the internet' according to AP.

'The online news market is moving quickly to embrace multimedia presentations that include audio and video, driven by the increasing momentum behind broadband delivery technology and more competition for the online news audience,' said director of AP multimedia services Jim Kennedy. 'The AP identified that shift early and developed AP Streaming News to help its member newspapers and broadcasters catch the leading edge of this audio-video wave.'

The service will provide anchored audio news summaries, regular video newscasts, sound and video clips on major stories and live linked to selected daily events.

AP said that USA Today and the Washington Post were among the first of its members to sign up for the new service.
AP announced the new joint venture at the Editor & Publisher's Interactive Newspapers Conference and Trade Show in New Orleans.

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