Credit: Photo by Steve Johnson on Unsplash

The media world is changing fast, and AI is driving this shift. Content creators and media company leaders are right on the edge of a new era where AI tools are becoming an everyday helper. 

Even though leveraging AI technology is straight-forward - anyone can access chatGPT to pose questions, and numerous companies have begun integrating AI support into their daily operations - its application in the media industry presents both a significant opportunity and a potential threat. Therefore, when contemplating the incorporation of AI tools into the daily workflow of a newsroom, it is crucial to consider various factors that could impact the business. 

Ring Publishing has crafted a comprehensive handbook detailing how AI can revolutionise your editorial processes, content creation, and personalisation. The handbook also provides practical tips for implementing AI tools, including best practices for integrating AI into workflows, strategies for maximising the effectiveness of AI, and guidelines for ensuring ethical AI use. Here are some highlights to whet your appetite for what AI-driven publishing entails. 

What can AI offer newsrooms?

· Handling routine and simple tasks

· Undertaking complex tasks that demand more time from journalists

· Generating content based on sources

· Expanding the effectiveness of personalisation

One of the most interesting functionalities within AI-driven newsrooms is the capability for auto-generated content. This approach can be particularly useful for news organisations that need to swiftly and efficiently produce a large volume of content, especially when users are looking for simple and frequently changing information such as weather forecasts, sports competition results, horoscopes, air quality information, or exchange rates.

Auto-generated content unlocks a world of potential, yet it is crucial to remember that the most valuable asset for any media is the trust of its readers. AI-generated content should be transparent and prominently marked as such, guaranteeing that the user understands they are engaging with a fully or partly machine-generated article. This approach respects journalistic standards and ensures an ethical use of AI. Using solutions well integrated with the publishing workflow also helps with this aspect well.

Effective integration of AI tools in newsroom workflows, along with strong collaboration with providers, could be pivotal. As Michal Fal, digital growth strategy manager at Ringier Axel Springer, emphasised: "It is very important that the tools are integrated into our journalists’ work environment. Editors don’t have to switch to other windows or log in to external tools; everything is conveniently accessible in one place, seamlessly integrated into their daily workflow.

"These tools have been developed in direct collaboration with the editors, ensuring they respond well to our needs and can be improved or adjusted based on our feedback and any new challenges that arise."

Check out the AI-supported CMS handbook.

Agnieszka Leśniewska is the brand manager of Ring Publishing, a content management platform owned by Ringer Axel Springer

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