The founders hope their business model will help support the news needs of the local community
Media organisation Taproot Edmonton has developed a new business model to support local journalism in Edmonton, Canada.
By only publishing stories sourced from ideas paying members share on its online platform for the community, the outlet hopes to engage community members in news affecting them and their local area.
in this week's podcast we speak to Mack Male, co-founder of Taproot Edmonton, who explains why they have developed the business model and how the project is going so far.
"Local journalism has a really key role in helping people think about challenges or issues in their community, and it gives them the information they need to make day-to-day decisions," said Male.
“If we could figure out the model and refine the technology here, the bigger vision would be to have an impact on local journalism elsewhere as well."
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
Local news publication in Greater Manchester seeks digital reporter with NCTJ diploma or equivalent and working knowledge of relevant media law
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Cargo Force stuns the world: free 10kg shipping to India in celebration of ICC Trophy victory – offer ongoing until Sunday, 16 March!
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Reporters who have worked under Putin, Erdogan and the Taliban share what they have learned about how autocrats consolidate power and how communities can fight back against the erosion of democratic freedom
Leaders from The Times, Sky News and Reuters reveal why chasing fewer but more engaged readers - and embracing AI as a creative tool rather than a threat - is proving more profitable than old-school mass reach strategies
A TikTok master with 100m views, a paywall pioneer with 3,000 subscribers, and a community visionary backed by local businesses share their strategies for making independent journalism pay beyond ads
Slovakia's Dennik N broke three years of subscriber stagnation with an innovative anniversary campaign, while The New Statesman transformed podcasts from a side project into a powerful growth engine – both offering valuable lessons for media companies hitting plateaus
