Media organisation Taproot Edmonton has developed a new business model to support local journalism in Edmonton, Canada.
By only publishing stories sourced from ideas paying members share on its online platform for the community, the outlet hopes to engage community members in news affecting them and their local area.
in this week's podcast we speak to Mack Male, co-founder of Taproot Edmonton, who explains why they have developed the business model and how the project is going so far.
"Local journalism has a really key role in helping people think about challenges or issues in their community, and it gives them the information they need to make day-to-day decisions," said Male.
“If we could figure out the model and refine the technology here, the bigger vision would be to have an impact on local journalism elsewhere as well."
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- Why seven hyperlocal magazines merged to make it through lockdown
- Josh Hinkle of KXAN on translating solutions journalism to local TV news
- "Mass customisation" of neighbourhood data can help hyperlocal news become more sustainable
- Kim Bui, director of audience innovation at Arizona Republic, and David Cohn, co-founder of Subtext, on building reader relationships via SMS
- Public interest news requires £10m-a-year to sustain innovation, a report finds
