Media organisation Taproot Edmonton has developed a new business model to support local journalism in Edmonton, Canada.
By only publishing stories sourced from ideas paying members share on its online platform for the community, the outlet hopes to engage community members in news affecting them and their local area.
in this week's podcast we speak to Mack Male, co-founder of Taproot Edmonton, who explains why they have developed the business model and how the project is going so far.
"Local journalism has a really key role in helping people think about challenges or issues in their community, and it gives them the information they need to make day-to-day decisions," said Male.
“If we could figure out the model and refine the technology here, the bigger vision would be to have an impact on local journalism elsewhere as well."
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- How MyLondon built a hyperlocal news brand from the ground up
- Data journalism meets podcast: how Reach turns databases into human stories
- Seven practical tips for local newsrooms everywhere
- Election coverage: stop focusing on rival party leaders and start listening to local communities
- Using artificial intelligence to grow audience engagement during breaking news
