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"Insight" is a word that gets thrown around a lot. But, as it turns out, real insights are actually very hard to get, but absolutely crucial to informing the work of journalists and news organisations.
In this week's podcast, we speak with Chris Kocek, a strategy and consumer insights expert, and author of the book "Any Insights Yet?"
Kocek shares with us the secrets and myths around insights, how to generate these gems in your brainstorming sessions and how to apply them to your organisation's strategy.
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