Check out the podcast on Apple Podcasts, Soundcloud and Spotify

There are lots of great ideas floating around in journalism. But exciting strategies often fizzle out and we easily fall back to our old habits. So when the going gets tough, how can we remain focused on our new plans?

In this week's podcast, we speak with Lars Jensen, team lead audience at Danish news group Berlingske Media, who is 12 months into leading a new user needs journey.

Tune in to learn about buy-in, exactly what it means, how to galvanise your newsroom and the likely pitfalls of sparking change in your organisation.

Free daily newsletter

If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).