In this week's podcast, we speak to to Emily Withrow, director of the Bot Studio at Quartz. She tells us how the publisher is experimenting with bots, offering their audiences a possibility to interact with the information they receive instead of simply reading it.
Withrow and her team found that not only are bots more engaging than written content, they are also better at human psychology. Bots have the ability to shuffle around the information, add or hide details according to their reader's needs.
Even better, a bot can present readers with an opinion very different from their own and people are much more likely to listen to an opposite point of view when they interact with a machine.