University is the main way for people to enter the journalism industry - especially in the UK where 9 in 10 journalists hold a university qualification.
But what sort of journalism should they be teaching? With the news and media industry under constant chop and change, how do journalism schools know what to focus on?
That is the key question at the heart of a new book called Challenges and New Directions in Journalism Education.
In this week's podcast, we speak to the book's editor Karen Fowler-Watt, a former BBC senior producer who also spent two decades at Bournemouth University as a professor and head of the journalism school.
We wrestle with the traditional skills for young journalists as well as the new and evolving ones, and how journalism schools and news organisations can work together towards their shared goal: producing top class, industry-ready journalists.
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