Fiona Scott Media Consultanccy

Creative Nature, one of the UK’s leading top 14 allergen free snack brands proudly announces the launch of its first ever savoury free from product onboard Virgin Atlantic flights.

Starting immediately and running until April 2024, passengers can now enjoy Sizzling BBQ Light and Crispy Thins, part of Creative Nature's commitment to offering diverse and allergen-friendly options to air travellers.

Premium and Business passengers on every Virgin Atlantic flight will have the chance to purchase Creative Nature's Sizzling BBQ Light and Crispy Thins, alongside their Blueberry Bar. This introduction is a testament to the brand's commitment to catering to a broad range of tastes and dietary preferences.

Creative Nature's entry into the airline industry was established in 2022 with the inclusion of the Blueberry Bar in Virgin Atlantic's Wander Wall.  The Wander Wall showcases carefully curated products that enhance the in-flight experience, and Creative Nature is honoured to be a part of this exclusive offering.

Nutrition and food entrepreneur and CEO of Creative Nature Julianne Ponan MBE, expressed her excitement about this milestone, stating:

"We are thrilled that we have developed this new product which is delicious and safe for those who have allergies – and then to be able to introduce it exclusively in partnership with the team at Virgin Atlantic is amazing. We hope all passengers enjoy it."

Creative Nature has long been recognized for its dedication to supporting individuals with allergies and intolerances, as Julianne has severe and complex allergies and anaphylaxis which came to light when she was a young. She has frequently found flying stressful, as allergies are not often taken seriously when it comes to snacks. This collaboration with Virgin Atlantic means  more inclusivity for people who have allergies.

Sophie Uys is the Inflight services food and beverage manager and recognises the importance of providing allergen free snacks to passengers, and said: 

“At Virgin Atlantic we’re always looking to create memorable moments onboard through our inclusive food and beverage offering. We are proud of our partnerships with brands such as Creative Nature who pave the way in allergen awareness, whilst providing a tasty range of top 14 allergen free products. We’re thrilled to feature Creative Nature in our Upper Class and Premium snack ranges.”

Passengers flying with Virgin Atlantic in Premium Economy can experience the new savoury delight by purchasing Creative Nature's Sizzling BBQ Light and Crispy Thins during their flights from now until April 2024.

Creative Nature offers free-from bars, baking mixes, sweet treats and superfoods which are free from the top 14 allergens, vegan friendly and nutritious. Their products can be found in supermarkets like Tesco, Sainsbury’s, Asda, Co-Op and Ocado; high street retailers like TK Maxx; online at The Vegan Store, Mighty Small and Holland & Barrett as well as overseas. The company already exports to 18 countries worldwide and is looking to grow its global business.

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